Archive for the ‘Marketing’ Category

Top WordPress Website Development Trends

Tuesday, November 22nd, 2022

Is it time for a website redesign or a completely new build? Make sure your site is built using the latest WordPress Web Development trends and the most up-to-date code. Our website development company keeps up with the latest WordPress trends so we can continue to deliver great websites to our clients. Find out what to expect from the management titan in 2023!

Why Is WordPress Commonly Used?
With around 43% of all websites, WordPress dominates other content management systems. Kaya System Inc uses WordPress exclusively for all of our web design and web development clients. But why do so many web designers and web development agencies prefer to use this platform?

WordPress has numerous strengths as a content management system. It’s easy to use, so even inexperienced site administrators and business owners can make basic updates, add blog posts, or post images and videos. It’s even easy to change the page layout and user experience with the editor! WordPress also offers its users a huge library of both free and paid plugins, making it 100% customizable and incredibly powerful. WordPress websites are much less vulnerable to hacking as they receive regular updates with the latest security fixes.

WordPress Website Development Trends & Updates in 2023

Since the release of the Gutenberg editor, there have been some major updates to the WordPress CMS – with more to come!

New Navigation Structure

The main part of the work is to roll out a clearer user experience for editing global concepts: styles, templates and navigation. The goal is to unify the template and post editor experiences and speed up your work with a more powerful navigation block and template navigation shortcuts.

Drag-And-Drop Page Builders

While nothing beats the customization and functionality of a professionally built website, drag-and-drop page builders give computer novices the ability to create their own site without having to use any code. Our senior Web Developers understand the appeal of drag and drop options, as users “like to see exactly what their page will look like when changes are made.” Elementor is a popular drag and drop plugin for WordPress. 

Using WordPress for Ecommerce

Many websites offer items or services for sale on their website, whether it’s an organization adding branded items to a blogger selling an ebook. Having ecommerce functionality is a growing need on your website and with WooCommerce you can turn any WordPress website into an ecommerce site.

WooCommerce combines the search engine optimization features and ease of use of WordPress with payment gateways, inventory management and marketing features to help you run your business more effectively and improve customer service . WooCommerce currently supports over 70 million eCommerce stores, including:

  • Singer sewing machines
  • Weber grills
  • Air flow
  • Home appliance and decoration
  • Click bank
  • Blue Star Coffee

Design Tools and Building Blocks

Our goal is to provide the user with enhanced visual functionality without relying heavily on external libraries and explicit media query handling. This will allow users to better manage web fonts, implement responsive typography, and expand the set of tools available for blocks.

The new WordPress theme tools will include all block appearance-related tools, ranging from colors, typography, positioning, and alignment to filters like duotone, crop, and background media. The update will also focus on creating easily shareable tools and applying them across blocks.

  • Sidebar controls and component system
  • Implementation of a component system
  • Further develop the editor interface

Are you excited about these new trends and updates? With each new version of WordPress, users benefit from improved usability, more personalized features, and increased security. If you’re undertaking a website redesign or building a new project from scratch, it’s worth using WordPress as your content management system. It is an easy-to-use platform with top-notch data security, features, and customer support. Think creating your own website is too much? No problem. Our website development company is committed to keeping up with the latest WordPress trends and updates, so you don’t have to. Let’s work together to build a powerful digital representation of your brand!

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5 Ways to Improve Your Website

Tuesday, November 8th, 2022

When visitors come to your home, you need to create a great impression right? You wouldn’t welcome individuals over for dinner with a cluttered house and after that not bolster them would you? The same ought to hold true for your website. You really have a short  time to seize a guest’s consideration. Clients will likely examine 20% of the words on a page. In case your site is cluttered and doesn’t have a clear message or call to action, people won’t be staying around for the most part.

With major Google search engine updates rolling out on the regular basis and changing client desires, you have got to frequently improve your site to rank in search engine results. If you’re not beyond any doubt where to begin or indeed what must change, keep pursuing for a basic direct on how to improve a website. Whether you wish to improve your site in a technical way, create more content, or you’re only searching for site enhancement ideas, you’ll find in this article, what you’re searching for.

1- Your Website Should be Mobile Responsive

There truly is no contention here. Of course, you need a few things put in to make strides in your site plan. But no matter what anybody tells you, a versatile, inviting and responsive site should be at the top of your site plan tips list. Having a site that’s not portable, friendly or responsive harms you in a few diverse ways. Not as it were Google drops you in rankings and searches, but you lose visitors since they have a difficult time looking at your content in certain formats. While responsive and inviting work together to form a streamlined client involvement, they are really two distinctive things.

2- Improve Your Site Navigation

In case it’s difficult for a guest to go through your site and discover what they are trying to find, at that point they aren’t getting to spend exceptionally long on your site. Make beyond any doubt the navigation bar is close to the top of the page where it can be effectively found. Incorporate things like joins to your homepage, your web journal , your online store, your almost page and your contact page. You should also have a search bar as well as a sitemap to form things indeed more user-friendly.

3- Add a Strong Call to Action

Without call-to-action, your reader or visitors aren’t reaching to know what you need them to don’t. as it were, you must include calls-to-action to each page, you ought to spend a few time figuring out precisely what you need your readers to do and how it’s pertinent to the page that they are on. Your calls-to-action ought to offer a motivating force to readers or visitors, such as materials that will permit them to illuminate their pain points. So, call-to-action or CTA is a huge thing that cannot be avoided.

4- Implement an SEO Strategy

You may have listened to conversations about SEO (Search Engine Optimization) all the time when it comes to ways to make better site plans. Whereas this visually will not influence the front of your site, it is greatly critical to have a great SEO procedure in place. Having legitimate SEO input will do a number of things to progress your site. Most of all, it’ll permit you to rank higher in Google and will permit you to drift for what you need and get legitimately ordered in search engines. Also, consider an SSL certificate if that your site does not as of now have one.

5- Thank You Pages

Usually one of my favorites. It’s one of the foremost ignored, however compelling ways to keep people locked in (and it’s simple to execute). Thank you pages grant you an opportunity to have the client sign up for your bulletin, download an ebook, allow them a coupon code, include a video, take after you on social media, etc. If you’re an ecommerce site, offer a coupon code if they allude to a companion. See what comes about. There’s nearly no cost to include this, but may pay off exponentially.

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Low Sales? Want to Improve Your Online Sales?

Monday, November 7th, 2022

These days, almost all businesses are offering products online. And, many of us are buying things online these days. It has gotten to be the standard. We shop for nearly any sort of product online these days. Business people, financial specialists, and companies have much to pick up from e-commerce websites. Offering online can be an awfully profitable trade. However, numerous appear to battle with it. Low ecommerce deals are regularly the issue. Not knowing what is causing this advance complicates things. Are you looking to improve online sales? Do you wish for assistance? Through business management consultant service, a company and business people can get the assistance they require. 

There are numerous reasons why an e-commerce site may have low sales. It regularly isn’t indeed a single reason, but a large number that are causing lower deals. Specialists can through consulting services run computer program applications that analyze an e-commerce site, store pages, and more. Marketing and promoting endeavors are continuously checked on, counting the comes about they create. Sales incentives for e-commerce companies are thought about as well. Specialists comprehensively go over all the essential subtle elements. At that point, the information is shared with the client. Based on budgets, a plan is made to create advancements for superior comes about. This would be more online sales, higher conversion rates of the location activity, rehash orders, and so on.

Selling products online is the longer term. Reports appear that by 2030, 95% of items will be sold online. This pushes most brick and mortar sort of companies to center on e-commerce websites. Investing into advanced marketing services for retail is at this point astute business. If you’re a retailer, talk to our expert for the betterment of your business. Discover what choices you’ve got, what is required, and what advantage you’ll anticipate. There’s much that can be made strides upon if you’ve got low ecommerce sales. 

There are an assessed 12 million – 24 million ecommerce sites over the complete globe, with increasingly being made each single day. If  these numbers make you think it’s a competitive advertisement — don’t stress. Less than 1M of these locales offer more than $1,000/year, so there’s tons of room for growth. Online retail deals measured 4.9 trillion U.S dollars around the world. Versatile commerce keeps developing at a quick rate. 58.4% of web clients purchase something online each week. However, numerous online retailers battle. What is the victory rate of ecommerce?

Consult With Our Professional Consultants:

Around 80%-90% of them fail, meaning the e-commerce victory rate is less than 20%. In case you’re starting your own online business, or you as of now run one, that reality might send a shudder down your spine. But don’t worry! Whereas you’ll learn a part from a successful commerce, you’ll be able to learn a whole parcel more from disappointment. Working with expert consultants avoid numerous expensive botches and pitfalls. Moreover, the best phones are sent through counseling services. Talk to our professional business consultant for your e-commerce site and brand. Here at Kaya Systems, our consulting team will help you to find out what alternatives you have and how you can boost your online sales. 

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