Archive for the ‘InfusionSoft by Keap Consultant’ Category

Social CRM Vs Traditional CRM | Which is better for your growing business?

Tuesday, December 6th, 2022

Technology and social media have dramatically changed business operations. Now marketing managers and salespeople take care of the social customer who is updated on all the trends and news. This type of consumer is more interested in interaction and quick responses than in advertising messages and one-way communication.

These changes in requirements have led to the evolution of traditional CRM strategy and the development of business rules and processes. Currently, we can see the CRM industry undergoing shifting of priorities and transformation of productivity levers. Many business owners are grappling with the tough new choice – Traditional CRM vs Social CRM.

Classification of Both Concepts

At the outset, we need to clarify the notions of traditional and social CRM. This realization forms a good basis for further comparison. Let’s get down to business.

Traditional CRM is a business strategy that is reflected in a number of applications. The software improves data management, automates sales and marketing processes, and helps track customer behavior and communication history. The core of this CRM model is reflected in the standardized performance using input data as a basis. Social CRM is an innovative approach to realizing business process strategy, facilitating and cultivating trusting relationships with existing and future customers. The uniqueness of this CRM lies in the personalization of the content into a complete and meaningful conversation with a potential client that is distributed through social networks and digital channels.

Comparison of Main Tactics

Social CRM has shifted focus, supplementing traditional CRM with easy-to-use social media modes. Here is a critical comparison of the most important tactics and areas of influence.

Priorities of Functionality

  • The process-oriented nature of traditional CRM allows workflows to be configured to a standard standard and each phase of the process defined.
  • Social CRM involves a more complex conversation-centric approach. How the performance of the process and the number of steps depends on the activity of customers on social networks.

Information Channels

  • Traditional CRM strategies have a well-defined list of ways to send emails, notifications, and newsletters. Also, this procedure is performed during specific business hours.
  • Social CRM encompasses the evolving and dynamic channels for interacting with customers. The same campaign can have a different schedule depending on the prospect’s activity on the blog or on the social network.

Staff Roles

  • In traditional CRM, all processes depend on the relevance and quality of customer data leading to the assignment of a task to a specific department or service manager.
  • Social CRM plays the major role in content quality and all employees use the database for sophisticated target audience engagement.

Shape of Processes

  • All the processes that are performed within traditional CRM boil down to closing deals successfully. In other words, the transaction is a central focus.
  • Social CRM complex relationships consist of relevant and valuable interactions aimed at satisfying customer requests and needs.

From what you can see, Social CRM uses traditional CRM as the foundation of its strategy, but advances it with social media insights to build valuable and far-reaching business-customer relationships.

Outcomes of Both CRMs

  • Social CRM pushes the boundaries of digital marketing with two-way interaction, while traditional CRM focuses on promoting your product or service.
  • The capabilities of technologies deprive traditional CRM of the human face of its achievements, while social CRM aims to humanize its business and close the deal with “a digital handshake”.
  • Unlike traditional CRM, social CRM puts customer interests rather than data at the center of corporate strategy.

So it’s no surprise that more and more business owners are willing to implement social CRM to increase marketing effectiveness, increase ROI, and reduce customer service costs. Choose the best CRM and migrate!

Top WordPress Website Development Trends

Tuesday, November 22nd, 2022

Is it time for a website redesign or a completely new build? Make sure your site is built using the latest WordPress Web Development trends and the most up-to-date code. Our website development company keeps up with the latest WordPress trends so we can continue to deliver great websites to our clients. Find out what to expect from the management titan in 2023!

Why Is WordPress Commonly Used?
With around 43% of all websites, WordPress dominates other content management systems. Kaya System Inc uses WordPress exclusively for all of our web design and web development clients. But why do so many web designers and web development agencies prefer to use this platform?

WordPress has numerous strengths as a content management system. It’s easy to use, so even inexperienced site administrators and business owners can make basic updates, add blog posts, or post images and videos. It’s even easy to change the page layout and user experience with the editor! WordPress also offers its users a huge library of both free and paid plugins, making it 100% customizable and incredibly powerful. WordPress websites are much less vulnerable to hacking as they receive regular updates with the latest security fixes.

WordPress Website Development Trends & Updates in 2023

Since the release of the Gutenberg editor, there have been some major updates to the WordPress CMS – with more to come!

New Navigation Structure

The main part of the work is to roll out a clearer user experience for editing global concepts: styles, templates and navigation. The goal is to unify the template and post editor experiences and speed up your work with a more powerful navigation block and template navigation shortcuts.

Drag-And-Drop Page Builders

While nothing beats the customization and functionality of a professionally built website, drag-and-drop page builders give computer novices the ability to create their own site without having to use any code. Our senior Web Developers understand the appeal of drag and drop options, as users “like to see exactly what their page will look like when changes are made.” Elementor is a popular drag and drop plugin for WordPress. 

Using WordPress for Ecommerce

Many websites offer items or services for sale on their website, whether it’s an organization adding branded items to a blogger selling an ebook. Having ecommerce functionality is a growing need on your website and with WooCommerce you can turn any WordPress website into an ecommerce site.

WooCommerce combines the search engine optimization features and ease of use of WordPress with payment gateways, inventory management and marketing features to help you run your business more effectively and improve customer service . WooCommerce currently supports over 70 million eCommerce stores, including:

  • Singer sewing machines
  • Weber grills
  • Air flow
  • Home appliance and decoration
  • Click bank
  • Blue Star Coffee

Design Tools and Building Blocks

Our goal is to provide the user with enhanced visual functionality without relying heavily on external libraries and explicit media query handling. This will allow users to better manage web fonts, implement responsive typography, and expand the set of tools available for blocks.

The new WordPress theme tools will include all block appearance-related tools, ranging from colors, typography, positioning, and alignment to filters like duotone, crop, and background media. The update will also focus on creating easily shareable tools and applying them across blocks.

  • Sidebar controls and component system
  • Implementation of a component system
  • Further develop the editor interface

Are you excited about these new trends and updates? With each new version of WordPress, users benefit from improved usability, more personalized features, and increased security. If you’re undertaking a website redesign or building a new project from scratch, it’s worth using WordPress as your content management system. It is an easy-to-use platform with top-notch data security, features, and customer support. Think creating your own website is too much? No problem. Our website development company is committed to keeping up with the latest WordPress trends and updates, so you don’t have to. Let’s work together to build a powerful digital representation of your brand!

Quick Tips For Improving SEO Content Writing

Wednesday, November 16th, 2022

Content writing may be a key viewpoint of any business site or web journal. Successful SEO content drives site visitors. Did you know that 90 percent of shoppers will select from the primary few pages recovered by a search engine? If you’re writing content, it is exceedingly improbable that your client is offering a one-of-a-kind product or service.

Chances are your client is one of hundreds, maybe thousands, of businesses attempting to market to a niche of audience online. To offer assistance to make them stand out it is imperative to coordinate certain basic components into your site content, blog posts, registry submission articles, and social media content. This makes it simple for search engines to discover your content and will make strides in your clients’ over all search engine positioning.

Here are the pro tips and tricks for effective SEO content writing:

1- Use Headings

Headers offer assistance Google’s web crawlers get for your blog post and the areas inside it. Think of the crawlers as perusers who are skimming your blog. They need a diagram of what your article will cover, that’s your H1. At that point your H2s, H3s, H4s break down the subtopics inside the piece. So, your subheaders ought to reflect the content within the body and include high-intent keywords. Once you utilize the correct keywords, meaning the ones your target gathering of people is utilizing, you’ve got a much higher chance of positioning on the SERP ( SEARCH ENGINE RESULT PAGE ).

2- Target Keywords

Select and choose on composing topics that can target different keywords. This will guarantee that your content can reliably drive activity through search. It’s conventional shrewdness for content to target an essential keyword. Be that as it may, numerous marketers disregard maximizing their content’s potential by counting and focusing on secondary search terms (long tails). That’s regularly sufficient to increase its capacity to pull in more natural activity in an extraordinary way. Just envision how much activity you’ll get if you’ve got handfuls of pieces of content that each rank for hundreds (if not thousands) of search queries.

3- Bold the Keywords

The exception to begin with sentences in your article or other content writing ought to incorporate the keyword expressed either within the form of an articulation or an address. Also, bold the aggregate of the keyword phrase. When Google and other search engines check or “crawl” your site, they will grant additional weight and need striking words and expressions. Google will too allow additional weight to italicized words.

4- Improve Readability

Readability contains a coordinate effect on user engagement measurements, which is one of the foremost imperative zones that Google looks into in positioning webpages these days. Within the final search positioning components overview by Moz, perusing level was recognized by a few specialists as a mid-tier ranking flag for page-level keyword-agnostic highlights. But numerous things have changed in Google’s center calculation over the past couple of years, and client encounter is playing a much greater part now.

5- Make it Evergreen

If extraordinary contents have the potential to work for you for a long time, evergreen contents don’t just happen. Indeed the most hard-hitting content goes through five stages:

  • The spike stage once you to begin with publish the article
  • Next, is the trough stage where growth gets to be sluggish
  • Followed by the growth stage as the piece picks up traction
  • Then, the plateau stage when growth starts to level out
  • Finished by the rot stage when activity begins to decrease off

Content can rot for a number of reasons, counting an increment in competition, unimportant keywords and destitute content quality. Whatever the reason, the great news is that content doesn’t have to remain in or indeed go through the rot stage.

Back Office Support Is the Backbone of Front Office

Wednesday, November 16th, 2022

The operations of a company are by and large partitioned into two spaces: front office support and back office support. Whereas the front office is entrusted with dealing with the center prepare, the back office works within the foundation and handles the administration and bookkeeping. On the side, back workplaces these days fulfill present day business needs with administrations like data entry, data mining, catalog administration and arrange handling. Back office administrations, when performed nicely; lay down the establishment for a solid front office. There are distinctive back office operations that are required to be performed by companies. All these operations can either be performed in-house or outsourced to a back office benefit supplier. Following are certain critical forms that can be outsourced:

Data Entry– The Data section has long remained the Achilles heel of companies that deal with a large amount of data. As data entry requires representatives to input an abundant amount of data in large sheets, they get repetitive after a period of time. Subsequently, errors begin to crawl into the operations and front office work begins to endure because of awful record keeping. Be that as it may, there’s an arrangement to this issue, which is given by back office benefit suppliers. As a back office supplier exclusively deals in back office handling, it has the vital capabilities to attempt back office work. By utilizing important programs and time-tested skills, a back office service supplier can bring in modern proficiency into your work.

Data Mining – Data mining could be a specialized task that requires the right assets. Cultivating information from tremendous troves of data accessible online can be quite tedious in the event that you don’t have the proper assets. But as information mining outsourcing companies utilize the proper computer program and manpower, they are able to find important data effectively. 

Order Taking and Following – These days, most companies offer their products through ecommerce sites. And, clients need their order taken and tracked. Moreover, they require opportune overhauls approximately their arrange status. An able back office outsourcing supplier can offer all these services and take away the burden of work from your shoulders.

Catalog Administration – Companies that offer products should keep their SKUs in an ordered arrangement. This task can be performed legitimately by joining forces with catalog management service suppliers. A rumored merchant of back office support services like Back Office Centers has long-term experience in this line of work and can be a commendable outsourcing partner for catalog management. 

Why Disregarding Back Office Support and Administrations May be an Enormous Mistake? 

Whether you’re disregarding the back office on reason or essentially don’t have sufficient time or assets, sooner or afterward it’ll arrive to you in inconvenience. A task that shows up unimportant on the surface like the data entry forms the premise of your front-end operations. In the event that you’re not dealing with it accurately and errors begin inching into your workflow, you put your operations at an awesome chance. A few of the common chance components are:

  • Administrative compliance-related infringement that can lead to fines and now and then indeed lawsuits 
  • Mismanagement of SKUs due to ineffectual catalog administration that can lead to gigantic business losses 
  • Missed orders and misfortune of deliverable products in travel due to incapable order tracking and processing 

So, in case you do not have skill and the proper equipment to attempt a task as basic as back office, you must think about outsourcing your work to a competent back office service provider like Back Office Centers.

Conclusion:

Back office service suppliers require masters that can perform their work productively. A presumed back office outsourcing seller has access to the assets and involvement to supply mastery for diverse back office offices. Errands like data entry, data mining and catalog administration can be offloaded to an outsourcing merchant with relevant skills. Outsourcing can assist you get your back office worn out the most excellent conceivable way conjointly keep up your center on the front office. 

Thank you for reading this article. Hopefully it has helped a lot!

Low Sales? Want to Improve Your Online Sales?

Monday, November 7th, 2022

These days, almost all businesses are offering products online. And, many of us are buying things online these days. It has gotten to be the standard. We shop for nearly any sort of product online these days. Business people, financial specialists, and companies have much to pick up from e-commerce websites. Offering online can be an awfully profitable trade. However, numerous appear to battle with it. Low ecommerce deals are regularly the issue. Not knowing what is causing this advance complicates things. Are you looking to improve online sales? Do you wish for assistance? Through business management consultant service, a company and business people can get the assistance they require. 

There are numerous reasons why an e-commerce site may have low sales. It regularly isn’t indeed a single reason, but a large number that are causing lower deals. Specialists can through consulting services run computer program applications that analyze an e-commerce site, store pages, and more. Marketing and promoting endeavors are continuously checked on, counting the comes about they create. Sales incentives for e-commerce companies are thought about as well. Specialists comprehensively go over all the essential subtle elements. At that point, the information is shared with the client. Based on budgets, a plan is made to create advancements for superior comes about. This would be more online sales, higher conversion rates of the location activity, rehash orders, and so on.

Selling products online is the longer term. Reports appear that by 2030, 95% of items will be sold online. This pushes most brick and mortar sort of companies to center on e-commerce websites. Investing into advanced marketing services for retail is at this point astute business. If you’re a retailer, talk to our expert for the betterment of your business. Discover what choices you’ve got, what is required, and what advantage you’ll anticipate. There’s much that can be made strides upon if you’ve got low ecommerce sales. 

There are an assessed 12 million – 24 million ecommerce sites over the complete globe, with increasingly being made each single day. If  these numbers make you think it’s a competitive advertisement — don’t stress. Less than 1M of these locales offer more than $1,000/year, so there’s tons of room for growth. Online retail deals measured 4.9 trillion U.S dollars around the world. Versatile commerce keeps developing at a quick rate. 58.4% of web clients purchase something online each week. However, numerous online retailers battle. What is the victory rate of ecommerce?

Consult With Our Professional Consultants:

Around 80%-90% of them fail, meaning the e-commerce victory rate is less than 20%. In case you’re starting your own online business, or you as of now run one, that reality might send a shudder down your spine. But don’t worry! Whereas you’ll learn a part from a successful commerce, you’ll be able to learn a whole parcel more from disappointment. Working with expert consultants avoid numerous expensive botches and pitfalls. Moreover, the best phones are sent through counseling services. Talk to our professional business consultant for your e-commerce site and brand. Here at Kaya Systems, our consulting team will help you to find out what alternatives you have and how you can boost your online sales. 

Why Does Your Business Absolutely Need SEO?

Friday, November 4th, 2022

In case you’re inquiring questions like these, you’re in the right place. As specialists in the field of SEO, or search engine optimization, we know that the correct SEO can make or break a business online. On this page, we’ll clarify SEO, why SEO is vital, which businesses require it, and offer a few assets so you’ll be able to investigate the subject further. 

Let’s get begun with a clarification of how SEO works, and how it impacts your website’s rankings within the to begin with.

How SEO Works?

SEO comprises numerous procedures, activities, and practices, all of which have the conclusion objective of making strides in your website’s position in search engines—which is why it’s called “search engine optimization.” 

There are two sorts of SEO: on-page seo and off-page seo. On-page SEO comprises anything you’ll control on your possess site to move forward your rankings. This alludes to things like location speed, keywords, header content, and so on. On the other hand, off-page SEO comprises anything done on other websites that will impact your rankings. By and large, this as it alludes to links. 

It takes time, information of SEO, and effective usage of the specified on- and off-page SEO components to optimize your site for tall rankings in search engines. If the collective control of your location or a person page’s SEO is more effective than all others, with respect to a particular inquiry, you’ll rank no 1. Here we have explained the reasons how and why your business need SEO:

1- More Traffic and Improve Brand Visibility

SEO gives your brand the visibility it has to pull in clients. As specified, the larger part of online movement starts with a search query. Therefore you need to be as obvious as you’ll be able (ideally high on page one) to guarantee searchers visit your website. Being unmistakable and in a great position on SERP ought to result in expanded site activity. In truth, organic search is for the most part the essential source of site activity. Having a great SEO procedure with parts of high positioning joins can bring more activity than all other marketing efforts.

2- Builds Trust and Credibility

The objective of any SEO proficient is to make a strong establishment for a wonderful site with a clean, effective interface that’s simple to find—that can be investigated, much obliged to the reliability and trustworthiness of the brand and its technology. Many components go into setting up specialists against search engines like Google. In expansion to the fundamentals said over, control is built over time through great backlink profiles, client behavior, machine learning, branding, and client fulfillment on the site.

3- More Entry Point to the Page

Your site is like a chunk of real estate. The more entryways and floors you’ve got, the more sections focus for guests to reach. With each unused piece of content you post, there’s another opportunity for a paying client to discover your website. Pretty cool, right? But there’s more. After you begin to extend the measure of your page, search engines work to file these pages in your postings. Think of it as making a coordinate street outline on how to induce to your address—and on a theme the guest truly cares or needs more data around.

4- Improve Conversion Rate

With the assistance of SEO, your business will have an unfaltering stream of activity. SEO will permit your business to rank exceedingly on numerous other search engines in the event that you give great and important content to your audience. In addition to characterizing your website, you too have to make an ideal client involvement so that clients have an extraordinary time on your site and get all the data they require.

5- Improve User Experience

Search engines calculate remunerate locales with great “UX” or client encounters. To be competitive, you’ll have to guarantee your site is as user friendly as possible. You can learn a few ways to make strides UX within the specialized SEO area underneath. Eventually SEO will drive you to create your site simple to utilize which in turn decreases bounce rate and increments time on page. These will at that point moreover increment your positioning indeed more!

Conclusion

Search Engine Optimization is imperative since it makes a difference if your site rank higher in search engines comes about pages (SERPs), which in turn leads to more site guests. More site guests as a rule leads to more clients or clients, and can lead to expanded income for your trade. Also, SEO can offer assistance to construct brand mindfulness and validity, as well as producing leads and deals. In brief, SEO can be amazingly advantageous for your commerce, and is unquestionably worth contributing in. Hopefully this article has helped you a lot. Thanks for reading!

Top Most Successful CRM Strategies

Monday, October 31st, 2022

Among the four fundamental columns of business establishments, CRM (customer relationship management) is one of them. Customer relationship management incorporates taking care of the customers’ intuition with the past as well as the existing ones alongside the potential clients. For the victory of any trade, crms are very vital, and a fabulous client relationship depends on a great client encounter. Subsequently, for any business to develop and maintain itself, it is exceptionally imperative to have a solid relationship with customers.

Clearly, effective customer relationship management leads to the fast development of the business. It moreover makes a difference to grow the client base and brand picture of any trade. And, in the event that you’re pondering how to make strides in your customer relationship administration to boost your business, let’s assist you walk through the five must attempt customer relationship methodologies not to miss this 2022.

Target Audience

It is difficult to get it for your target audience and their advancing needs for amazing client back benefit. Figuring out the target statistic and understanding their buying personas to a great extent makes a difference and brings in tremendous deals. To begin with, you wish to gather the information such as statistical and behavioral characteristics, interface, aspirations, and challenges. And, for translating crm desires, you wish to begin analyzing the collected information, which can too be effectively done through an effective crm. This makes a difference to you to form a buyer profile. Utilizing the buyer profile as the tool, you’ll guarantee that your client bolster group concentrates on the customers’ needs and desires and gives services accordingly.

Build Omni Channel

It isn’t that age-old conventional marketing that employs one channel. With the headway of innovation and clients displayed all over. Businesses must apply different channels in their frameworks to communicate with their clients. With a wide run of communication channels, you’ll effortlessly communicate along with your clients and serve them right away. Clients are continuously trying to find steady bolster, and an assortment of channels to be in contact with the brand for any of their inquiries or back is like enchantment. So, giving personalized client benefits with an assortment of channels accessible counting websites, and phone calls, will work.

Social Media

Customer relationship management through social media is expanding massively day in and day out. Through social media stages, clients more often than not share their positive and negative encounters. And, the finest thing around social media is that it provides great connectivity to clients and brands to put through and share ideas and views. Businesses regularly utilize social media stages like Facebook, Twitter, Instagram, and others to put through with their clients and make strides in client relationship administration. Businesses attempt to reply on time through social media channels and answer to posts and social surveys to construct client dependability and believe.

Structurize Customer Journey

For successful transformations, supervisors continuously see at each step fastidiously of customers’ buying travel. Giving fabulous benefits at each touchpoint guarantees an amazing crm involvement. In expansion, businesses can effectively attempt to figure out each touchpoint, which can be email marketing, campaigns, coordinate contacts, or other means of promoting or communications channels. 

Marketing groups more often than not check on the client travel mapping that covers different client steps. These steps contain request, comparison, buy, and establishment. At each arrangement of the client’s travels, feelings come to play. Subsequently, for each client travel arrangement, you wish to outline which client relationship management back channels can come into play. These strategies offer assistance to make strides your client intuitive and offer assistance to resolve the challenges that clients confront.

To Get Most Out of Your CRM

To build a safe and sound relationship with your client, crm tools like hubspot, Infusionsoft by keap, Zoho, and ActiveCampaign are highly effective. CRM is an all-in-one solution that manages all your business activities and your clients very easily. Crm helps to manage your leads, sales, customer data, and all your important business documents. Following are some important key points to consider before implementing a crm. 

  • Choose the best and omni communication channel for your customers
  • Do a proper research and figure out your targeted audience and location
  • Implement a highly advanced customer relationship management tool
  • Eventually, by figuring out your target customers’ fundamental desires and your business confinements and capabilities, you’ll be able to initiate a CRM program for your business.

Back Office Support Services That Will Transform Your Business

Thursday, October 27th, 2022

Back Office support services are performed without being face-to-face with customers. While these office support services take place behind the scenes, they play an integral role in the overall customer experience. When a company has efficient back office solutions in place, frontline teams can provide customer-facing functions and take care of other aspects of the business.
In this article, we take a look at five of the most commonly outsourced back office support services. Discover why implementing these administrative support solutions is one of the best strategies to grow your business.

1 – IT Solutions

One of the most important jobs in any company is technical support, which is also one of the various outsourcing areas. IT outsourcing services lead to the most modern technological tools for the company. It also offers remote support, which can be difficult for a small organization to manage. Access to cheap storage, strong security and emergency planning services are also advantages. Every business, whether it is big or small, needs digital skills to maintain a competitive edge. Information technology is expected to be incorporated into almost all strategic decisions of small and large companies. This is where IT back office support comes in.

2 – Data Entry

This involves taking data from a specific source and entering it into a computer system through a data entry interface in another environment. In simple terms, it is copying and pasting data from one system to another. The tricky part comes when the data needs to be checked, categorized or interpreted before entering the system or applying business rules. In addition to the cost-effectiveness benefits, companies need information and services related to back office to increase productivity, improve focus on core strengths and gain expertise within them.

3 – Human Resource

Since human resource plays an important role in any business, it is imperative that they perform at their best. The most cost-effective way to achieve this is to hire an executive support provider who specializes in a variety of human resource functions, including: recruitment, onboarding, performance management, payrolls, training and development etc. It also supports the development of a stronger people strategy and the establishment of systems and workflows.

4 – Payroll

Calculation errors in payroll accounting usually result from a lack of experience in payroll practice. When the crew is distracted, mistakes are more likely to be made. Placing payroll functions on multiple tasks for your internal HR team is not only time-consuming, but also risky. Payroll is an important task that requires 100% accuracy. For example, tax compliance must be impeccable to avoid costly fines and other consequences. Reduce the risk of encountering such situations by outsourcing payroll to a reliable contractor that provides back office services.

5 – Marketing

A startup, a small company or a large corporation all know the importance of brand marketing. However, this takes time. Outsourced Marketing Team creates and implements cross-channel marketing programs that allow businesses to focus on core business. Additionally, companies can rest easy knowing that their marketing plans and execution are being handled by professionals.

Looking for an Expert Team for Back Office Support Solutions?

Kaya Systems Inc provides end-to-end solutions to ensure the efficient and affordable delivery of back-office support. We have more than 15 years of experience in the industry and we offer high-quality services to our clients. Our services are very flexible and competitive. Contact us today at (307) 291-9686 to discuss further details.

Most Important Elements of Good Website Design

Thursday, October 27th, 2022

Your website design is absolutely one of the most important elements to get more clients and customers, if you are a business owner. Website is the need of every brand owner now to promote the business and grow faster. Experts believe that websites will only continue to gain popularity with digital brand awareness due to their pervasive usefulness. Sophisticated website content can boost digital marketing, lead generation, and other business endeavors.

However, running a successful business website is a difficult task. There is a lot to consider because a good website design should be perfect. You must be wondering what separates a good website from a bad one, or a good from great? It can be difficult to understand all the factors that go into this exploit, so we’ve listed the most important ones in this article.

-Website Content

Content is the backbone of a website. It plays an important role not only in search engines, but also provides your brand awareness to the readers. Quality matters over quantity, so make sure that you provide quality content to the visitors and it must be informative, relevant, and factually correct. Your content strategy matters a lot. Don’t only focus on the homepage or blog, but also make sure that the ‘’About us” and “Contact us” page has the appropriate and right information about your business.

-Typography

The type of text on your website determines the overview of the website that visitors get. A lot of websites don’t rank well simply because they don’t convey their content correctly or simply. Most businesses have a specific font or typeface that they use to help their customers instantly differentiate them from their competitors. In recent years, designers have had access to a wider variety of typefaces, allowing businesses to more accurately express their brands through typography. So it is an important part of your brand identity.

-Responsive Hero Images

The world of web design has changed over the years, with an ever-increasing focus on designing for an immersive experience. Interactive images act as a call to action (CTA) for businesses and customers, who can see the CTA instead of reading it in bland text. Hero images are also often placed in the background, with text and other content overlaid. Whichever approach you use, large images can help you visually tell your story without having to rely on text alone.

-Background Videos

Videos that play automatically can add a lot of interest to a page. They can be used to tell a story and greatly reduce the amount of other content needed to explain your business. It can be about your business, your vision, your achievements, your plans, etc. The versatility of these background videos makes intuitive web design an ideal choice for promoting brand engagement. Additionally, these videos allow users to add an element of humanization to their content.

-High-quality Images

If your website contains high-quality images, it will make an ever-lasting impact on the visitor. High quality images play a major role in making a decision while doing online shopping. High -quality images will also help the designer to highlight the features of products efficiently. If the product on your website is visually appealing, the visitor will be more likely to buy that product. Because it helps to generate an understanding about the product.

-Navigation

The site plan ought to be simple to explore and the menu things ought to be effectively available from any page. The reader should know precisely where he is on the site and have simply got to where he would like to be. A sitemap may be an extraordinary thought and will be utilized when accessible. It sounds basic, but most websites can make strides in this range. Keep in mind there’s a fine line between a good menu and an irritating menu, so functionality ought to be the idea.

Actualizing a great website design permits your brand to lock in with more clients, accomplish faster comes about, and much more. It’s fundamental to preserve an adjusted approach as you construct and coordinate the culminating content technique. Center on utilizing high-quality pictures, drafting great content, and inserting videos to really drive brand engagement. If you need help with the method or wish to accomplish it with a dependable asset while taking the primary steps towards building the perfect site for your business, reach out to our group of specialists at Kaya Systems Inc. We’ll assist you with computerized publicizing, SEO techniques, content administration, and much more.

Migration from Zoho CRM to Infusionsoft By Keap

Wednesday, October 26th, 2022

In this article, we will discuss general steps require to migrate from Zoho CRM to Infusionsoft by Keap CRM and if you want to get this migration done we will recommend you strongly to discuss with infusionsoft by keap consultant who have expertise in Zoho CRM as well, so that he can review your current campaigns, packages, tagging structure, roles, contact and lead forms in Zoho in detail and can advise you that how these functionalities will be mapped on your Infusionsoft by Keap (keap CRM).

Before we go in to more details, I will divide this general migration process in to three different stages

  1. Migration of Campaigns
  2. Migration of Tags
  3. Migration of Users/Customers
  4. Migration of Products

Migration of Campaigns from Zoho CRM to Infusionsoft by Keap CRM

In this step, you will need to export all your campaigns that you have in Zoho CRM as backup because once you will leave CRM you will not have option to take anybackup, and you will then need to create all these campaigns again in Infusionsoft by Keap CRM campaigns by following sequences and emails in Zoho CRM, this will be fast process as all the logic for campaigns is already functional and you just need to implement that in Infusionsoft by Keap campaigns. In this step, you will also create all lead/contact forms that you have on Zoho CRM in Infusionsoft campaigns, as in Infusionsoft a webform can be a triggering element to trigger automatic email campaigns. So here in Infusionsoft by keap you can create these forms right away in campaigns

Migration of Tags from Zoho CRM to Keap CRM

Migrating tags is most important element as it defines what is current status of a user and what next steps or campaigns he will follow in a CRM. In Zoho CRM you need to export all your tags in csv file and then you need to login to Infusionsoft by Keap and in Marketing Module you need to download sample excel file that keap provides to users as sample excel file so that you can arrange you tags accordingly and then can import in Infusionsoft by Keap. Now you need to copy all your tags from the csv file you downloaded from Zoho CRM in to sample file you exported from Infusionsoft by Keap, once this is done you can now import all your tags in infusionsoft crm. Make sure you are not changing tag ids so that when you upload user lists they can automatically get associated with correct tags.

Migration of Users/Customers from Zoho to Infusionsoft

Migration of users and customers is almost same as migration of tags, you need to export all users records from zoho crm in to csv file and again in infusionsoft crm you need to export sample file for importing user records in infusionsoft. Copy and paste your user records in exported csv from Zoho to infusionsoft sample file and upload it in infusionsoft crm, make sure you are adding tag id’s column from zoho file to infusionsoft sample file so that these records automatically get connected with their tags

Migration Packages from Zoho CRM to Keap CRM

Similarly, you can export your packages you have created in Zoho to Infusionsoft by keap. But additionally, you will have to setup their costs, subscriptions etc. in infusionsoft, and also you will have to setup your payment details in infusionsoft by keap ecommerce if you wish to use infusionsoft by keap ecommerce functionality.

In Kaya Systems, we have consultants and virtual assistants who have expert level skills in both Zoho and Infusionsoft by Keap CRM, if you are thinking to migrate your CRM from Zoho to Infusionsoft we are here to help you, you can contact us and one of our expert will give you free consultation on your next steps