Archive for the ‘Small & Medium Business’ Category

Top WordPress Website Development Trends

Tuesday, November 22nd, 2022

Is it time for a website redesign or a completely new build? Make sure your site is built using the latest WordPress Web Development trends and the most up-to-date code. Our website development company keeps up with the latest WordPress trends so we can continue to deliver great websites to our clients. Find out what to expect from the management titan in 2023!

Why Is WordPress Commonly Used?
With around 43% of all websites, WordPress dominates other content management systems. Kaya System Inc uses WordPress exclusively for all of our web design and web development clients. But why do so many web designers and web development agencies prefer to use this platform?

WordPress has numerous strengths as a content management system. It’s easy to use, so even inexperienced site administrators and business owners can make basic updates, add blog posts, or post images and videos. It’s even easy to change the page layout and user experience with the editor! WordPress also offers its users a huge library of both free and paid plugins, making it 100% customizable and incredibly powerful. WordPress websites are much less vulnerable to hacking as they receive regular updates with the latest security fixes.

WordPress Website Development Trends & Updates in 2023

Since the release of the Gutenberg editor, there have been some major updates to the WordPress CMS – with more to come!

New Navigation Structure

The main part of the work is to roll out a clearer user experience for editing global concepts: styles, templates and navigation. The goal is to unify the template and post editor experiences and speed up your work with a more powerful navigation block and template navigation shortcuts.

Drag-And-Drop Page Builders

While nothing beats the customization and functionality of a professionally built website, drag-and-drop page builders give computer novices the ability to create their own site without having to use any code. Our senior Web Developers understand the appeal of drag and drop options, as users “like to see exactly what their page will look like when changes are made.” Elementor is a popular drag and drop plugin for WordPress. 

Using WordPress for Ecommerce

Many websites offer items or services for sale on their website, whether it’s an organization adding branded items to a blogger selling an ebook. Having ecommerce functionality is a growing need on your website and with WooCommerce you can turn any WordPress website into an ecommerce site.

WooCommerce combines the search engine optimization features and ease of use of WordPress with payment gateways, inventory management and marketing features to help you run your business more effectively and improve customer service . WooCommerce currently supports over 70 million eCommerce stores, including:

  • Singer sewing machines
  • Weber grills
  • Air flow
  • Home appliance and decoration
  • Click bank
  • Blue Star Coffee

Design Tools and Building Blocks

Our goal is to provide the user with enhanced visual functionality without relying heavily on external libraries and explicit media query handling. This will allow users to better manage web fonts, implement responsive typography, and expand the set of tools available for blocks.

The new WordPress theme tools will include all block appearance-related tools, ranging from colors, typography, positioning, and alignment to filters like duotone, crop, and background media. The update will also focus on creating easily shareable tools and applying them across blocks.

  • Sidebar controls and component system
  • Implementation of a component system
  • Further develop the editor interface

Are you excited about these new trends and updates? With each new version of WordPress, users benefit from improved usability, more personalized features, and increased security. If you’re undertaking a website redesign or building a new project from scratch, it’s worth using WordPress as your content management system. It is an easy-to-use platform with top-notch data security, features, and customer support. Think creating your own website is too much? No problem. Our website development company is committed to keeping up with the latest WordPress trends and updates, so you don’t have to. Let’s work together to build a powerful digital representation of your brand!

5 Ways to Improve Your Website

Tuesday, November 8th, 2022

When visitors come to your home, you need to create a great impression right? You wouldn’t welcome individuals over for dinner with a cluttered house and after that not bolster them would you? The same ought to hold true for your website. You really have a short  time to seize a guest’s consideration. Clients will likely examine 20% of the words on a page. In case your site is cluttered and doesn’t have a clear message or call to action, people won’t be staying around for the most part.

With major Google search engine updates rolling out on the regular basis and changing client desires, you have got to frequently improve your site to rank in search engine results. If you’re not beyond any doubt where to begin or indeed what must change, keep pursuing for a basic direct on how to improve a website. Whether you wish to improve your site in a technical way, create more content, or you’re only searching for site enhancement ideas, you’ll find in this article, what you’re searching for.

1- Your Website Should be Mobile Responsive

There truly is no contention here. Of course, you need a few things put in to make strides in your site plan. But no matter what anybody tells you, a versatile, inviting and responsive site should be at the top of your site plan tips list. Having a site that’s not portable, friendly or responsive harms you in a few diverse ways. Not as it were Google drops you in rankings and searches, but you lose visitors since they have a difficult time looking at your content in certain formats. While responsive and inviting work together to form a streamlined client involvement, they are really two distinctive things.

2- Improve Your Site Navigation

In case it’s difficult for a guest to go through your site and discover what they are trying to find, at that point they aren’t getting to spend exceptionally long on your site. Make beyond any doubt the navigation bar is close to the top of the page where it can be effectively found. Incorporate things like joins to your homepage, your web journal , your online store, your almost page and your contact page. You should also have a search bar as well as a sitemap to form things indeed more user-friendly.

3- Add a Strong Call to Action

Without call-to-action, your reader or visitors aren’t reaching to know what you need them to don’t. as it were, you must include calls-to-action to each page, you ought to spend a few time figuring out precisely what you need your readers to do and how it’s pertinent to the page that they are on. Your calls-to-action ought to offer a motivating force to readers or visitors, such as materials that will permit them to illuminate their pain points. So, call-to-action or CTA is a huge thing that cannot be avoided.

4- Implement an SEO Strategy

You may have listened to conversations about SEO (Search Engine Optimization) all the time when it comes to ways to make better site plans. Whereas this visually will not influence the front of your site, it is greatly critical to have a great SEO procedure in place. Having legitimate SEO input will do a number of things to progress your site. Most of all, it’ll permit you to rank higher in Google and will permit you to drift for what you need and get legitimately ordered in search engines. Also, consider an SSL certificate if that your site does not as of now have one.

5- Thank You Pages

Usually one of my favorites. It’s one of the foremost ignored, however compelling ways to keep people locked in (and it’s simple to execute). Thank you pages grant you an opportunity to have the client sign up for your bulletin, download an ebook, allow them a coupon code, include a video, take after you on social media, etc. If you’re an ecommerce site, offer a coupon code if they allude to a companion. See what comes about. There’s nearly no cost to include this, but may pay off exponentially.

Low Sales? Want to Improve Your Online Sales?

Monday, November 7th, 2022

These days, almost all businesses are offering products online. And, many of us are buying things online these days. It has gotten to be the standard. We shop for nearly any sort of product online these days. Business people, financial specialists, and companies have much to pick up from e-commerce websites. Offering online can be an awfully profitable trade. However, numerous appear to battle with it. Low ecommerce deals are regularly the issue. Not knowing what is causing this advance complicates things. Are you looking to improve online sales? Do you wish for assistance? Through business management consultant service, a company and business people can get the assistance they require. 

There are numerous reasons why an e-commerce site may have low sales. It regularly isn’t indeed a single reason, but a large number that are causing lower deals. Specialists can through consulting services run computer program applications that analyze an e-commerce site, store pages, and more. Marketing and promoting endeavors are continuously checked on, counting the comes about they create. Sales incentives for e-commerce companies are thought about as well. Specialists comprehensively go over all the essential subtle elements. At that point, the information is shared with the client. Based on budgets, a plan is made to create advancements for superior comes about. This would be more online sales, higher conversion rates of the location activity, rehash orders, and so on.

Selling products online is the longer term. Reports appear that by 2030, 95% of items will be sold online. This pushes most brick and mortar sort of companies to center on e-commerce websites. Investing into advanced marketing services for retail is at this point astute business. If you’re a retailer, talk to our expert for the betterment of your business. Discover what choices you’ve got, what is required, and what advantage you’ll anticipate. There’s much that can be made strides upon if you’ve got low ecommerce sales. 

There are an assessed 12 million – 24 million ecommerce sites over the complete globe, with increasingly being made each single day. If  these numbers make you think it’s a competitive advertisement — don’t stress. Less than 1M of these locales offer more than $1,000/year, so there’s tons of room for growth. Online retail deals measured 4.9 trillion U.S dollars around the world. Versatile commerce keeps developing at a quick rate. 58.4% of web clients purchase something online each week. However, numerous online retailers battle. What is the victory rate of ecommerce?

Consult With Our Professional Consultants:

Around 80%-90% of them fail, meaning the e-commerce victory rate is less than 20%. In case you’re starting your own online business, or you as of now run one, that reality might send a shudder down your spine. But don’t worry! Whereas you’ll learn a part from a successful commerce, you’ll be able to learn a whole parcel more from disappointment. Working with expert consultants avoid numerous expensive botches and pitfalls. Moreover, the best phones are sent through counseling services. Talk to our professional business consultant for your e-commerce site and brand. Here at Kaya Systems, our consulting team will help you to find out what alternatives you have and how you can boost your online sales. 

Top Most Successful CRM Strategies

Monday, October 31st, 2022

Among the four fundamental columns of business establishments, CRM (customer relationship management) is one of them. Customer relationship management incorporates taking care of the customers’ intuition with the past as well as the existing ones alongside the potential clients. For the victory of any trade, crms are very vital, and a fabulous client relationship depends on a great client encounter. Subsequently, for any business to develop and maintain itself, it is exceptionally imperative to have a solid relationship with customers.

Clearly, effective customer relationship management leads to the fast development of the business. It moreover makes a difference to grow the client base and brand picture of any trade. And, in the event that you’re pondering how to make strides in your customer relationship administration to boost your business, let’s assist you walk through the five must attempt customer relationship methodologies not to miss this 2022.

Target Audience

It is difficult to get it for your target audience and their advancing needs for amazing client back benefit. Figuring out the target statistic and understanding their buying personas to a great extent makes a difference and brings in tremendous deals. To begin with, you wish to gather the information such as statistical and behavioral characteristics, interface, aspirations, and challenges. And, for translating crm desires, you wish to begin analyzing the collected information, which can too be effectively done through an effective crm. This makes a difference to you to form a buyer profile. Utilizing the buyer profile as the tool, you’ll guarantee that your client bolster group concentrates on the customers’ needs and desires and gives services accordingly.

Build Omni Channel

It isn’t that age-old conventional marketing that employs one channel. With the headway of innovation and clients displayed all over. Businesses must apply different channels in their frameworks to communicate with their clients. With a wide run of communication channels, you’ll effortlessly communicate along with your clients and serve them right away. Clients are continuously trying to find steady bolster, and an assortment of channels to be in contact with the brand for any of their inquiries or back is like enchantment. So, giving personalized client benefits with an assortment of channels accessible counting websites, and phone calls, will work.

Social Media

Customer relationship management through social media is expanding massively day in and day out. Through social media stages, clients more often than not share their positive and negative encounters. And, the finest thing around social media is that it provides great connectivity to clients and brands to put through and share ideas and views. Businesses regularly utilize social media stages like Facebook, Twitter, Instagram, and others to put through with their clients and make strides in client relationship administration. Businesses attempt to reply on time through social media channels and answer to posts and social surveys to construct client dependability and believe.

Structurize Customer Journey

For successful transformations, supervisors continuously see at each step fastidiously of customers’ buying travel. Giving fabulous benefits at each touchpoint guarantees an amazing crm involvement. In expansion, businesses can effectively attempt to figure out each touchpoint, which can be email marketing, campaigns, coordinate contacts, or other means of promoting or communications channels. 

Marketing groups more often than not check on the client travel mapping that covers different client steps. These steps contain request, comparison, buy, and establishment. At each arrangement of the client’s travels, feelings come to play. Subsequently, for each client travel arrangement, you wish to outline which client relationship management back channels can come into play. These strategies offer assistance to make strides your client intuitive and offer assistance to resolve the challenges that clients confront.

To Get Most Out of Your CRM

To build a safe and sound relationship with your client, crm tools like hubspot, Infusionsoft by keap, Zoho, and ActiveCampaign are highly effective. CRM is an all-in-one solution that manages all your business activities and your clients very easily. Crm helps to manage your leads, sales, customer data, and all your important business documents. Following are some important key points to consider before implementing a crm. 

  • Choose the best and omni communication channel for your customers
  • Do a proper research and figure out your targeted audience and location
  • Implement a highly advanced customer relationship management tool
  • Eventually, by figuring out your target customers’ fundamental desires and your business confinements and capabilities, you’ll be able to initiate a CRM program for your business.

7 Effective Ways to Automate Your Business

Tuesday, October 25th, 2022

Running a business is not that easy. Each minute is valuable.  If you are not fulfilling your orders on time, it means you are going down in the market and other accounting tasks. Your employees are the most valuable resource of your business. They are talented because they spend time and put efforts to make your business successful. Then why waste their time when you can automate your business and your employees can focus on the other important tasks of your business. Automation is an incredible asset of giving you space, free time, and mental relaxation in your business, if doing it right. 

Businesses have more scope for automation than ever before. With automation, you can schedule emails to be sent at the optimal time, track cart abandoned leads, sync data across apps, and notify team members of new tasks. Here are the 10 key ways to automate and grow your business:

1- Email Marketing Automation
Email marketing is the first thing that comes to mind when you think of automation. It is not just well-known but also very accessible. It helps in brand awareness and also gives a direct line to your targeted audience. It has a fabulous return on investment. Pick up the right email marketing tool that has the functionalities that match your business needs. 

2- Automating Social Media
Social media automation includes daily posting and automating content at different platforms. Social media automation tools are a game changer for busy teams. A social media manager can explain better how time taking it is to manage social media and daily posting. By using the right tool, you can easily create advanced and meaningful content and post it automatically on different platforms on a daily basis. 

3- Customer Support Automation
Customers are our priority so we care about them and try hard to provide them with the best support possible. But if you have a small team or no team, then it can be difficult. Customer support automation tools can help. Automation can manage a high volume of customers very efficiently without burnout. 

4- Reporting and Analytics
Reporting is really important because it helps you make decisions in the future and you need to know what’s going on in your company and whether your efforts are paying off or not. But too much data and reporting can be distracting and time-consuming when it is not organized in a proper manner. Also, making reports is not an easy task and requires a lot of time that you might not have. For this purpose, automation tools can make things easy and organized for you.

5- Online Advertising
Online advertising is one of the easiest ways to automate your marketing and get more leads to your business if done well. It is very cost-effective and brings traffic to your site when you are busy doing some other tasks. If you spend on twitter, facebook or google ads it will definitely be worth investing in and generate a large amount of traffic on your business. 

6- Standard Operating Positions
Standard operating positions are detailed instructions that describe how a process is to be completed at your company. As your business grows, having SOPs available makes onboarding new team members and delegating tasks to others much easier. The sooner team members are launched, the greater impact they have on the business.

7- Lead Scoring System
Does your team have a process for determining which prospects are more actionable? If not, you should consider implementing lead scoring. Lead scoring makes it easy to prioritize and work with leads that are most likely to buy from your company by generating numbers from their key attributes. This saves you and your team valuable time and helps you connect with leads who are more likely to become paying customers.

5 Ways A Virtual Assistant Can Make You More Productive

Thursday, October 20th, 2022

A virtual assistant is an employee who works from a remote location to support various business operations. Startups can use virtual assistants to assist with inbox management, social media content, online customer support, and any other task that does not require them to appear in person. Some virtual assistants specialize in a particular task or industry. There are VAs who specialize in marketing, and others who only work in the technology industry. More specialized VAs typically charge a bit more because they provide a more focused skill set. There are, however, general VAs who can handle a wide range of tasks and work with businesses in a variety of industries.

You might have visited various virtual office assistant websites? We understand, hiring perfect virtual assistant support services for your business can be a major decision but, having a helper can offload your work and make your business life so much easier, smooth, and productive. Here’s how virtual assistant systems can increase the productivity of your business:

Filter Communication –

When you have so many clients, their messages, phone calls, and emails, it does not mean that all are important and require response. Some of them just need a quick reply, not your personal attention. When you manage this all yourself, it can be overwhelming. But hiring a virtual assistant for managing your communications can be the best decision. Because they have knowledge to filter those messages that are life saver for you and really require your response.  In this way, you can only focus on the important mails instead of wasting your time on reading and responding to all of them. 

Data Organizing –

Your data is really important because it helps you make decisions in the future for your business. But too much data can be distracting when it is not organized in a proper manner. Also, collecting and organizing all the data and reports is not an easy task and requires a lot of time that you might not have. For this purpose, hiring a virtual assistant can make things easy and organized for you. They do web analytics and find all your customer data and organize it so you can gain valuable insight on what can be better for your business and quick access to the information. 

Daily Tasks –

You probably spend a lot of time on simple daily tasks for your business, leaving short time for improvement or new tasks. I’m sure I do. A virtual assistant can manage all your minor tasks that are time consuming and make you stuck constantly. When your time taking tasks are managed by someone else, that means you can focus on more important aspects of your business or productivity. Daily tasks are too important to neglect, so an assistant can assist you with them.

Bookkeeping –

If you have a lot of bookkeeping tasks to perform, Keeping track of bills, invoices to send, inbound income, and outgoing expenses can be overwhelming and require a lot of time, so these are the tasks you can delegate to a virtual assistant. Many small businesses choose to share their bookkeeping systems with virtual assistants, who can then follow up on tasks such as unpaid invoices or bills. Giving up a little control and access can have a big impact on your efficiency and productivity.

Scheduling –

Virtual assistants are an excellent way to manage your calendar because there are numerous scheduling tools available online. Tasks may include responding to meeting invitations from others, scheduling appointments with clients or customers, and assisting with event planning. You must be busy with other important things regarding your business, and do not have enough time for planning and scheduling the appointments. VAs are the best option for this.

Kaya Systems Inc has a team which is talented, experienced and professional in providing virtual assistant support services. We have invested our 15 years in this field and worked with many professional companies including brickwork va and virtual assistant ymii. Our services are reasonable and competitive. Our top priority is our client, so we do not take any risk and work with a full focus.

How to make successful steps with infusionsoft by keap?

Monday, October 17th, 2022

Infusionsoft by Keap crm is a marketing software which was designed on a mission to help small businesses to grow and make their owners aware about the most important features of keap and its uses. These features include more lead generations and more repeat sales without too much investment. Keap is a perfect and most helpful platform that includes CRM, email marketing, and ecommerce suite. If you are a beginner or already using keap for months, it’s possible that you might be not utilizing its features properly. Most of the owners of small businesses use its two modules only – auto responder and shopping cart.

This is crucial in the beginning, and owners like you typically employ systems that maximize these two modules. As a result, this is the data that was pulled over in the Keap. To reap the full benefits of this software program, it is necessary to progress beyond these modules and use additional system services as time passes and the business grows. This will only aid in the rapid and easy development of procedures and standards.

Following are the points to pay attention while using Infusionsoft by Keap:

CRM Management – Undoubtedly, InfusionSoft by keap has the most fantastic CRM management system. This management system manages all contact records of the clients which is an important and difficult task at the same time, and business owners must know. It also stores all the data and records of clients. In a very short time, it can help you find the information, contact records, credit card information, emails, and many more things. Also, you can upload additional documents to the contacts.

Marketing – Using the Campaign Builder, you can easily manage each of your campaign pieces for product promotion or sale, as well as anything else you want to promote in your business. The Campaign Builder makes it simple to create emails, build opt-ins, tags for segmentation, and landing pages. It’s also simple to start and stop specific follow-up sequences for each client, which can save you a lot of time.

Ecommerce – It is possible that setting up the program’s shopping cart will be difficult at first. Indeed, many places require setups such as payment plans, order forms, promotional codes, and so on. However, once you know where to look for each of these things, you will find it quite simple to set any options for your products. When it comes to the design of the shopping cart, there are numerous options available. However, these features are simple to implement, and payments can be made with just a few mouse clicks. The system is also very smooth for scheduling payment dates and updating credit card data.

You can only use InfusionSoft by keap efficiently when you spend more time on learning about its features and how to apply them for your business’ growth and benefits. Most of the business owners do not pay attention to the learning, and then fail to gain the advantages of keap. You must ask your consultants about its use and its modules. Kaya Systems has the experienced infusionsoft by keap experts with more than 10 years of experience. Our keap consultant team is skillful and provides proper information. Our services are very affordable. Contact our team for further details.

WordPress and Joomla Development Services

Thursday, January 11th, 2018

Kaya Systems offers WordPress development services to help you promote your business efficiently over the Internet. Whether you need a single website to present your business online or you want to develop a network of blogs and microsites to expand your market reach over the internet, our WordPress development team can provide you with solutions that serve your business objectives. Our development process takes good care of both your technical and marketing requirements. With WordPress, you get a website that is cost-effective, user-friendly, search-engine friendly, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for WordPress Development Services. Kaya Systems offers WordPress development services to help you promote your business efficiently over the Internet. Whether you need a single website to present your business online or you want to develop a network of blogs and microsites to expand your market reach over the internet, our WordPress development team can provide you with solutions that serve your business objectives. Our development process takes good care of both your technical and marketing requirements. With WordPress, you get a website that is cost-effective, user-friendly, search-engine friendly, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for WordPress Development Services.

WordPress Services

  • Website Development
  • E-Commerce Store
  • Blog Development
  • Theme development
  • Plugin development
  • Plug-In Customization
  • Plug-In Modification & Enhancement
  • WordPress To Joomla Migration

Joomla Development Services

Kaya Systems offers Joomla development services to help you take your business/product online and manage it with great ease. No matter if you need a smaller/simpler or a bigger/more complex website, our Joomla development team can provide you with a solution that present you in the best way possible. Moreover, our development process incorporates all of your marketing and technical requirements to provide you with best output.With Joomla, you get a website that is cost-effective, search-engine friendly, easy to manage contents and users and forms, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for Joomla Development Services.

Packages for Website Development Services at Kaya Systems

  • Bronze (5 hours/ week):

This package offers communication via email with dedication of 2 hours a day.

  • Silver (10 hours/ week):

This package offers real time communication with dedication of 4 hours a day. You can enjoy bonus of 4 hours and 15% of rollovers.

  • Gold (20 hours/ week):

This package offers real time communication with dedication of 8 hours a day. You can enjoy bonus of 8 hours and 20% of rollovers.

  • Platinum (40 hours/week):

This package offers real time communication with dedication of 16 hours a day. You can enjoy bonus of 16 hours and 25% of rollovers.

  • Freedom (Pay as you go):

This package offers real time communication with dedication of 8 hours a day.

Search Engine Optimization Services at Kaya Systems

Monday, January 8th, 2018

Search Engine Optimization is a strategy that is designed to promote your business online. Just like the best of the books can lie on the bookshelves of famous bookstores and become a victim of dust and worms year after year, a good website offering the most quality stuff, if not marketed and optimized in the right way, can become a victim of total neglect. We, at Kaya Systems are here to make sure that this does not happen to your business!Search Engine Optimization is a strategy that is designed to promote your business online.Just like the best of the books can lie on the bookshelves of famous bookstores and become a victim of dust and worms year after year, a good website offering the most quality stuff, if not marketed and optimized in the right way, can become a victim of total neglect. We, at Kaya Systems are here to make sure that this does not happen to your business!

With the help of our dedicated team of professionals we guarantee large traffic, high ranking and visibility of your website over the Internet. Whether your online business is international or local, we offer both global and geo based SEO. Through proven SEO strategies our goal is to achieve initial and long-term benefits that include:

Short Term SEO Goals

  • Top Search Ranking
  • Visibility & Exposure
  • High Traffic & Minimum Bounce Rate
  • Domain Authority & Credibility
  • Link Popularity

Long Term SEO Goals

  • Loyal Customers
  • Brand Awareness
  • Sales & Conversions
  • Business Growth

Art of Copywriting isn’t easy to master – however, we at Kaya Systems provide you with concise and clear content that delivers your message through the selection of right words through SEO services. Through unique copywriting techniques, we make sure that the content written on your website grabs the attention of your visitors, stimulates their interest and develops their trust, thus converting them into paying customers. Keeping in mind your clientage, through our creative writing we convert your thoughts into words that sell. Our copywriting services include:

  • Onsite SEO Copywriting
  • Press Release Writing
  • Email Copywriting
  • Newsletters
  • Product Descriptions
  • E-Books
  • Online Brochures & Ads
  • Case Study
  • Slogan Writing
  • Editing & Proofreading

To make sure your website does not drown in the flood of websites over the Internet, you will have to present your product to your customers in the best possible way. However, you needn’t worry about it; leave it to our team of creative copywriters who will narrow your targeted traffic to produce higher sales conversion rates.

Onsite SEO Copywriting

Our services include unique article & blog writing, site content and banner writing. Through our unique selection of content, we will make sure that each dollar you spend on your business pays back.

Press Release Writing

Press Release Writing got some awesome news about your business that you want your new and old customers to know? Various editors and readers will share a good story over the Internet across the globe, hence promoting your business.

Email Copywriting

Through our professional email copywriting service we can build profit for your business by captivating your customers’ attention through convincing emails.

Newsletters

Through newsletters, you can keep the attention of your existing and new customers towards your business. If the newsletter has interesting and useful information, it can produce potential customers out of readers.

Product Descriptions

Do you want catchy descriptions for your products that will grab the attention of the reader and turn them into customers? We will provide you with them.

E-Books

Nothing can build the trust of your customer better than an e-book. Through our professionally written e-books you can promote your business and build brand loyalty in not time.

Online Brochures & Ads

If you receive a brochure or see an ad on television, either it will attract your attention right away or you will ignore it altogether. Brochure and Ad writing is an art of the selection of right words.

Case Study

Among the most effective ways of promoting your product and gaining the readers trust, one of the best is through a well-written case study. Try our team with that, and we will provide you with the most effective case studies.

Slogan Writing

Wish to say it all in a few words? Let our copywriters write creative and catchy slogans for your business that will promote your business and let your customers know you’re worth it!

Editing & Proofreading

Wish to revamp the content on your page? We can do that for you. Don’t want little mistakes and errors to waver off your visitor’s interest? Our expert editors and proofreaders can assist you.

Propel Your Small Business Growth in 2011 – Use a Virtual Assistant Firm

Thursday, January 13th, 2011

A lot has already been written about the value of virtual assistants (VAs). What has not been fully understood is how best to use one. By definition, anyone providing services remotely to assist a business or an individual can be classified as a VA. However, this narrow definition is not valid anymore.  Over time, VA firms have evolved to include not only basic admin tasks but also highly demanding and sophisticated tasks such as computer programming, financial analysis, and market research to name a few.

To best understand the scope of services offered, consider the following examples:

Website and Web Application Development

As more and more applications move to the web, demand for development and maintenance support has skyrocketed. A number of ecommerce and online business owners started asking for technology savvy VAs. As a result, now web development is offered as one of the services. Most of the clients are SMEs that hire a part-time or full-time associate to support their business. VA firms are not only developing basic websites but also developing and supporting web applications to facilitate business processes.

Internet Marketing

As the virtual world become more and more competitive, online marketing became a necessity to differentiate a company’s products and services from other competitors. Initially, VA companies were given basic internet marketing tasks such as link building, blog writing, etc. but with the passage of time some of these companies developed online marketing knowledge enabling them to devise marketing strategies and implement those with tangible results.

Bookkeeping

The benefits of outsourcing bookkeeping go beyond lower cost.  Up-to-date books provide an accurate snapshot of company’s financial picture and thus facilitate better decision making. This outsourcing of bookkeeping is a new route for SMEs and hence has few uncertainties associates with it. Proceed by selecting the right bookkeeping platform that suits your needs and setup a process that is secure and easy to follow. Have an NDA in place before any financial information is shared with your service provider.

Online Store Management

As small online stores get bigger, the effort required keeping up with orders processing, updating content, customer support etc. can become very taxing.  A growing business must keep its cost in check and hiring a VA can help in achieving that goal. The store owner must ensure processes are well documented; otherwise, expect a steep learning curve for the VA. Store owners on eBay, Amazon, and others are good candidates for employing a VA.

Human Resource/Recruiter Support

A major part of a recruiter’s time is spent on digging up candidates for a particular position, researching candidates’ backgrounds, filing information, and contacting/scheduling candidates for potential interviews. A VA can help with the recruiter performing above tasks. Online databases such as Linkedin, Demandbase, and Spoke etc. have made it possible for a VA to do some of the leg work.

Invoicing/Order Processing

A common task performed by VAs on an on-going basis is invoice processing. The Purchase Order (PO) must be matched with the invoice and the packing slip before the vendor can be paid. This three way matching is time consuming and can be setup where a VA can perform the task. Similarly, order acknowledgement and processing can also be performed by a VA.

Real Estate Services

According to the National Association of Realtors [(NAR), www.realtor.org, 2007 data], 81% of agents/brokers buy or sell homes by using the internet; furthermore, 73% of buyers drive by/view a home they came across on the internet. All this information processing can be done remotely by your outsourcing partner. A capable VA company can be your one-stop-shop for developing and maintaining your web presence, managing your CRM, updating your MLS listing, contact management (GroupMail 5, www.topproduceronline.com etc..), running your ads and online marketing campaigns, newsletter and flyer design to name a few.

Office Of the Future (OOF)

All of the above or other services can be combined together to form a back office or Office Of the Future (OOF). This is not an easy undertaking and must be carefully evaluated. The time and effort required to build a viable back OOF is fairly significant. Before you start looking for a back office service provider, estimate the hours required for each service. For example, if you estimate your weekly bookkeeping requirement is 10 hrs; internet marketing is 30 hr; website development/support is 20 hr; and admin support is 20 hr, then your total requirement is for two full-time associates. Your back office will probably have more than two associate but your total cost will not exceed two Full Time Employees (FTEs). In an ideal situation, your OOF will be staffed with FTEs since shared resources create a certain level of inefficiency.

Conclusion

So why should one work with a VA firm that offers BPO services as opposed to a regular BPO firm? The answer is simple: lower cost and equally good service. VA firms tend to service SMEs and as a result have lower cost structures as opposed to regular BPO firms that have historically serviced larger clients and have higher cost structures. The focus must be on pooling your requirements so there is enough work for at least one full-time associate. This minimum volume will enable the VA provider to provide quality service. In the long run, the goal must be to create a small back office with your provider staffed with a variety of skill set and that will create a win-win scenario for both parties.