Archive for the ‘Hubspot’ Category

Transforming Business Relationships: The HubSpot Careers

Thursday, August 31st, 2023

Customer Relationship Management (CRM) is not just a tool; it’s a strategy that is reshaping the way companies interact with their clients. As businesses seek to stay competitive and consumer expectations continue to evolve, the role of CRM systems has never been more crucial. At the forefront of this evolution is this CRM, a game-changing software solution that offers a more streamlined, user-friendly, and effective approach to customer management. In this article, we will delve into the intricacies of this CRM, the ethos that drives its constant innovation, and the HubSpot career opportunities that contribute to its ongoing success.

But before we go deep into the CRM, let’s set the stage by addressing a fundamental question: What is HubSpot?

Transforming Business Relationships

What is HubSpot?

It is a leading growth platform aiming to help businesses attract, engage, and delight customers. Originating as an inbound marketing tool, it has since diversified its product line to include robust CRM, sales, and customer service functionalities. The platform empowers businesses of all sizes to build meaningful relationships with their customers, foster client engagement, and drive growth, all within a singular ecosystem. 

A Look into HubSpot CRM

HubSpot CRM is a cloud-based solution designed for businesses looking to simplify their customer relationship management processes. Unlike other CRMs that come with a steep learning curve, this CRM focuses on ease of use without compromising on features. Whether you are a small business owner managing a handful of clients or a large enterprise handling thousands of relationships, the CRM scales according to your needs. 

Key Features of HubSpot

– Contact Management: An intuitive interface allows users to keep detailed records of customer interactions, emails, notes, and other relevant data.

– Pipeline Management: Customize your sales pipeline and track the status of deals in real time.

– Automated Data Entry: Spend less time on administrative tasks thanks to the CRM’s ability to automatically pull in data from various touchpoints.

– Analytics and Reporting: Understand your performance metrics, from sales activities to customer engagements, all through comprehensive dashboards.

– Integration: This CRM seamlessly integrates with other tools and third-party applications, making it easier for businesses to consolidate their tools into a unified platform.

Why Businesses Choose HubSpot CRM

– User-Friendly: One of HubSpot CRM’s strongest selling points is its user interface, which is designed to be intuitive and accessible for people who might not have a technical background.

– Scalability: It grows with your business, providing value whether you’re a startup or a multinational corporation.

– Cost-Effective: With a free trial that offers a surprising amount of utility, small businesses can make use of robust CRM functionalities without breaking the bank.

The People Behind HubSpot CRM:

It isn’t just a product; it’s a philosophy, a culture, and most importantly, a team of talented individuals dedicated to helping businesses grow. It offers avenues for skill development, professional growth, and meaningful work in various departments that contribute to the development and success of this CRM.

Roles at HubSpot Critical to CRM Success

– Product Managers: They are the visionaries who map out the direction of HubSpot CRM, ensuring it aligns with customer needs and market trends.

– Software Engineers: The architects behind the scenes, their coding and development skills transform product visions into tangible features.

– Data Scientists: Crucial for analytics and reporting features, data scientists work on algorithms and data models that make this CRM a powerful tool for businesses.

– Customer Success Managers: Once a business becomes a client, these professionals ensure they make the most out of HubSpot CRM, thereby boosting customer retention rates.

– Sales and Marketing Teams: They are the voices that communicate the value of this CRM to prospective clients, employing the very inbound marketing strategies that HubSpot itself champions.

The HubSpot Careers

The HubSpot Careers

Skills Needed in HubSpot 

If you are looking at HubSpot, specifically those contributing to it, certain skills can make you an excellent fit:

– Technical Proficiency: Understanding programming languages, data analytics, or UI/UX design can be immensely beneficial.

– Customer-Centric Thinking: Given HubSpot’s customer-focused philosophy, being adept at understanding and solving for the customer is vital.

– Adaptability: The tech world evolves rapidly, and so does HubSpot CRM. Being open to change and quick to learn are traits highly valued in HubSpot.

Career Development at HubSpot

Employees are encouraged to grow both vertically within their department and horizontally by acquiring new skills and potentially transitioning into different roles. With ample opportunities for upskilling, attending conferences, and mentorship programs, HubSpot makes career growth a core part of its organizational culture.

Conclusion

HubSpot CRM is not merely a product but a dynamic entity that is consistently refined, updated, and made increasingly powerful, all thanks to the talented individuals who work on it. It offers a glimpse into an organizational culture that values customer-centricity, adaptability, and constant learning. Whether you are a business looking for a CRM solution designed with your growth in mind or a professional seeking a fulfilling tech career, it has something valuable to offer.

So, whether you’re a small business owner looking to streamline your customer relationship management, or a job seeker eyeing opportunities in a tech-savvy, customer-centric company, HubSpot is a name you can’t afford to overlook. With a product designed to empower businesses and a work environment structured to nurture careers, HubSpot embodies the nexus of product excellence and professional growth.

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Best CRM Software for Integration | HubSpot

Tuesday, December 6th, 2022

CRM or customer relationship management is a proposition to carry on an interaction between the company and the customers. This relation is generated by providing the customers with a product that is to their desires and requirements. To create this relationship, we make sure to understand the behavior of our customers. By observing his behavior, we come to know about his requirements and the products he is interested in. We analyze his behavior by looking at the products which he has searched for or bought from our company previously. A satisfied customer will help in the process of the company’s growth.

How does HubSpot CRM Works?

HubSpot is a cloud-based tool. It helps in the sales, marketing, and services of your company. Most importantly, it lends a hand in engaging the customer with your company. It has been described as distinctive as it attempts to come up with an all-in-one approach to its customers. It has features like scheduling a meeting, live chat, email marketing, customer relationship management, and advertising that are easy to use. The best part is that it provides you with CRM performance which is free of charge.

How does the HubSpot consultant help you?

As HubSpot is progressing day by day, there are consultants out there to assist companies in their business marketing. They provide additional services that a customer can purchase on top of their HubSpot subscription. They design a plan that will help you during every step of your betterment and growth journey. During the consultation, the HubSpot experts will give you instructions on;

  • Planning campaigns for marketing
  • Making efficient sales processes
  • Attracting customers to your company

It is designed for customers who require deep consulting on how to grow their business in HubSpot sales, services, and marketing software. The services that are given to the customers range from short-term consulting to long-term consulting. These consultants give HubSpot consulting services for all branches of HubSpot products. They help your company to get the most out of all HubSpot products while integrating the software into your business.

What does an Inbound Consultant do?

An inbound consultant is essentially a business consultant specializing in growth marketing and sales. They consult with customers on van projects and training basing their original goals and growth stage. Inbound consultants with HubSpot work with the customers to help them see extraordinary growth through ongoing engagement. They form a strong interaction with the customers. They earn a stance of faithful mentor as they show them the path which leads them in bringing off their growth strategy at the HubSpot platform.
For an Inbound consultant, the diversity of the project is huge. They will be working with some of the most ambitious clients that are willing to establish the most first software to support their business.

Is using HubSpot worth your time?

The answer is YES. If you know its features and benefits, you will get to know that using HubSpot is worth your time as well as your money. You can get an idea of its success by noticing that more than 150,000 companies are using the HubSpot platform to increase their engagement. In comparison to other platforms, HubSpot is not complicated at all. Unlike others, HubSpot gives all the email automation functionalities.

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Social CRM Vs Traditional CRM | Which is better for your growing business?

Tuesday, December 6th, 2022

Technology and social media have dramatically changed business operations. Now marketing managers and salespeople take care of the social customer who is updated on all the trends and news. This type of consumer is more interested in interaction and quick responses than in advertising messages and one-way communication.

These changes in requirements have led to the evolution of traditional CRM strategy and the development of business rules and processes. Currently, we can see the CRM industry undergoing shifting of priorities and transformation of productivity levers. Many business owners are grappling with the tough new choice – Traditional CRM vs Social CRM.

Classification of Both Concepts

At the outset, we need to clarify the notions of traditional and social CRM. This realization forms a good basis for further comparison. Let’s get down to business.

Traditional CRM is a business strategy that is reflected in a number of applications. The software improves data management, automates sales and marketing processes, and helps track customer behavior and communication history. The core of this CRM model is reflected in the standardized performance using input data as a basis. Social CRM is an innovative approach to realizing business process strategy, facilitating and cultivating trusting relationships with existing and future customers. The uniqueness of this CRM lies in the personalization of the content into a complete and meaningful conversation with a potential client that is distributed through social networks and digital channels.

Comparison of Main Tactics

Social CRM has shifted focus, supplementing traditional CRM with easy-to-use social media modes. Here is a critical comparison of the most important tactics and areas of influence.

Priorities of Functionality

  • The process-oriented nature of traditional CRM allows workflows to be configured to a standard standard and each phase of the process defined.
  • Social CRM involves a more complex conversation-centric approach. How the performance of the process and the number of steps depends on the activity of customers on social networks.

Information Channels

  • Traditional CRM strategies have a well-defined list of ways to send emails, notifications, and newsletters. Also, this procedure is performed during specific business hours.
  • Social CRM encompasses the evolving and dynamic channels for interacting with customers. The same campaign can have a different schedule depending on the prospect’s activity on the blog or on the social network.

Staff Roles

  • In traditional CRM, all processes depend on the relevance and quality of customer data leading to the assignment of a task to a specific department or service manager.
  • Social CRM plays the major role in content quality and all employees use the database for sophisticated target audience engagement.

Shape of Processes

  • All the processes that are performed within traditional CRM boil down to closing deals successfully. In other words, the transaction is a central focus.
  • Social CRM complex relationships consist of relevant and valuable interactions aimed at satisfying customer requests and needs.

From what you can see, Social CRM uses traditional CRM as the foundation of its strategy, but advances it with social media insights to build valuable and far-reaching business-customer relationships.

Outcomes of Both CRMs

  • Social CRM pushes the boundaries of digital marketing with two-way interaction, while traditional CRM focuses on promoting your product or service.
  • The capabilities of technologies deprive traditional CRM of the human face of its achievements, while social CRM aims to humanize its business and close the deal with “a digital handshake”.
  • Unlike traditional CRM, social CRM puts customer interests rather than data at the center of corporate strategy.

So it’s no surprise that more and more business owners are willing to implement social CRM to increase marketing effectiveness, increase ROI, and reduce customer service costs. Choose the best CRM and migrate!

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Quick Tips For Improving SEO Content Writing

Wednesday, November 16th, 2022

Content writing may be a key viewpoint of any business site or web journal. Successful SEO content drives site visitors. Did you know that 90 percent of shoppers will select from the primary few pages recovered by a search engine? If you’re writing content, it is exceedingly improbable that your client is offering a one-of-a-kind product or service.

Chances are your client is one of hundreds, maybe thousands, of businesses attempting to market to a niche of audience online. To offer assistance to make them stand out it is imperative to coordinate certain basic components into your site content, blog posts, registry submission articles, and social media content. This makes it simple for search engines to discover your content and will make strides in your clients’ over all search engine positioning.

Here are the pro tips and tricks for effective SEO content writing:

1- Use Headings

Headers offer assistance Google’s web crawlers get for your blog post and the areas inside it. Think of the crawlers as perusers who are skimming your blog. They need a diagram of what your article will cover, that’s your H1. At that point your H2s, H3s, H4s break down the subtopics inside the piece. So, your subheaders ought to reflect the content within the body and include high-intent keywords. Once you utilize the correct keywords, meaning the ones your target gathering of people is utilizing, you’ve got a much higher chance of positioning on the SERP ( SEARCH ENGINE RESULT PAGE ).

2- Target Keywords

Select and choose on composing topics that can target different keywords. This will guarantee that your content can reliably drive activity through search. It’s conventional shrewdness for content to target an essential keyword. Be that as it may, numerous marketers disregard maximizing their content’s potential by counting and focusing on secondary search terms (long tails). That’s regularly sufficient to increase its capacity to pull in more natural activity in an extraordinary way. Just envision how much activity you’ll get if you’ve got handfuls of pieces of content that each rank for hundreds (if not thousands) of search queries.

3- Bold the Keywords

The exception to begin with sentences in your article or other content writing ought to incorporate the keyword expressed either within the form of an articulation or an address. Also, bold the aggregate of the keyword phrase. When Google and other search engines check or “crawl” your site, they will grant additional weight and need striking words and expressions. Google will too allow additional weight to italicized words.

4- Improve Readability

Readability contains a coordinate effect on user engagement measurements, which is one of the foremost imperative zones that Google looks into in positioning webpages these days. Within the final search positioning components overview by Moz, perusing level was recognized by a few specialists as a mid-tier ranking flag for page-level keyword-agnostic highlights. But numerous things have changed in Google’s center calculation over the past couple of years, and client encounter is playing a much greater part now.

5- Make it Evergreen

If extraordinary contents have the potential to work for you for a long time, evergreen contents don’t just happen. Indeed the most hard-hitting content goes through five stages:

  • The spike stage once you to begin with publish the article
  • Next, is the trough stage where growth gets to be sluggish
  • Followed by the growth stage as the piece picks up traction
  • Then, the plateau stage when growth starts to level out
  • Finished by the rot stage when activity begins to decrease off

Content can rot for a number of reasons, counting an increment in competition, unimportant keywords and destitute content quality. Whatever the reason, the great news is that content doesn’t have to remain in or indeed go through the rot stage.

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5 Ways to Improve Your Website

Tuesday, November 8th, 2022

When visitors come to your home, you need to create a great impression right? You wouldn’t welcome individuals over for dinner with a cluttered house and after that not bolster them would you? The same ought to hold true for your website. You really have a short  time to seize a guest’s consideration. Clients will likely examine 20% of the words on a page. In case your site is cluttered and doesn’t have a clear message or call to action, people won’t be staying around for the most part.

With major Google search engine updates rolling out on the regular basis and changing client desires, you have got to frequently improve your site to rank in search engine results. If you’re not beyond any doubt where to begin or indeed what must change, keep pursuing for a basic direct on how to improve a website. Whether you wish to improve your site in a technical way, create more content, or you’re only searching for site enhancement ideas, you’ll find in this article, what you’re searching for.

1- Your Website Should be Mobile Responsive

There truly is no contention here. Of course, you need a few things put in to make strides in your site plan. But no matter what anybody tells you, a versatile, inviting and responsive site should be at the top of your site plan tips list. Having a site that’s not portable, friendly or responsive harms you in a few diverse ways. Not as it were Google drops you in rankings and searches, but you lose visitors since they have a difficult time looking at your content in certain formats. While responsive and inviting work together to form a streamlined client involvement, they are really two distinctive things.

2- Improve Your Site Navigation

In case it’s difficult for a guest to go through your site and discover what they are trying to find, at that point they aren’t getting to spend exceptionally long on your site. Make beyond any doubt the navigation bar is close to the top of the page where it can be effectively found. Incorporate things like joins to your homepage, your web journal , your online store, your almost page and your contact page. You should also have a search bar as well as a sitemap to form things indeed more user-friendly.

3- Add a Strong Call to Action

Without call-to-action, your reader or visitors aren’t reaching to know what you need them to don’t. as it were, you must include calls-to-action to each page, you ought to spend a few time figuring out precisely what you need your readers to do and how it’s pertinent to the page that they are on. Your calls-to-action ought to offer a motivating force to readers or visitors, such as materials that will permit them to illuminate their pain points. So, call-to-action or CTA is a huge thing that cannot be avoided.

4- Implement an SEO Strategy

You may have listened to conversations about SEO (Search Engine Optimization) all the time when it comes to ways to make better site plans. Whereas this visually will not influence the front of your site, it is greatly critical to have a great SEO procedure in place. Having legitimate SEO input will do a number of things to progress your site. Most of all, it’ll permit you to rank higher in Google and will permit you to drift for what you need and get legitimately ordered in search engines. Also, consider an SSL certificate if that your site does not as of now have one.

5- Thank You Pages

Usually one of my favorites. It’s one of the foremost ignored, however compelling ways to keep people locked in (and it’s simple to execute). Thank you pages grant you an opportunity to have the client sign up for your bulletin, download an ebook, allow them a coupon code, include a video, take after you on social media, etc. If you’re an ecommerce site, offer a coupon code if they allude to a companion. See what comes about. There’s nearly no cost to include this, but may pay off exponentially.

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Low Sales? Want to Improve Your Online Sales?

Monday, November 7th, 2022

These days, almost all businesses are offering products online. And, many of us are buying things online these days. It has gotten to be the standard. We shop for nearly any sort of product online these days. Business people, financial specialists, and companies have much to pick up from e-commerce websites. Offering online can be an awfully profitable trade. However, numerous appear to battle with it. Low ecommerce deals are regularly the issue. Not knowing what is causing this advance complicates things. Are you looking to improve online sales? Do you wish for assistance? Through business management consultant service, a company and business people can get the assistance they require. 

There are numerous reasons why an e-commerce site may have low sales. It regularly isn’t indeed a single reason, but a large number that are causing lower deals. Specialists can through consulting services run computer program applications that analyze an e-commerce site, store pages, and more. Marketing and promoting endeavors are continuously checked on, counting the comes about they create. Sales incentives for e-commerce companies are thought about as well. Specialists comprehensively go over all the essential subtle elements. At that point, the information is shared with the client. Based on budgets, a plan is made to create advancements for superior comes about. This would be more online sales, higher conversion rates of the location activity, rehash orders, and so on.

Selling products online is the longer term. Reports appear that by 2030, 95% of items will be sold online. This pushes most brick and mortar sort of companies to center on e-commerce websites. Investing into advanced marketing services for retail is at this point astute business. If you’re a retailer, talk to our expert for the betterment of your business. Discover what choices you’ve got, what is required, and what advantage you’ll anticipate. There’s much that can be made strides upon if you’ve got low ecommerce sales. 

There are an assessed 12 million – 24 million ecommerce sites over the complete globe, with increasingly being made each single day. If  these numbers make you think it’s a competitive advertisement — don’t stress. Less than 1M of these locales offer more than $1,000/year, so there’s tons of room for growth. Online retail deals measured 4.9 trillion U.S dollars around the world. Versatile commerce keeps developing at a quick rate. 58.4% of web clients purchase something online each week. However, numerous online retailers battle. What is the victory rate of ecommerce?

Consult With Our Professional Consultants:

Around 80%-90% of them fail, meaning the e-commerce victory rate is less than 20%. In case you’re starting your own online business, or you as of now run one, that reality might send a shudder down your spine. But don’t worry! Whereas you’ll learn a part from a successful commerce, you’ll be able to learn a whole parcel more from disappointment. Working with expert consultants avoid numerous expensive botches and pitfalls. Moreover, the best phones are sent through counseling services. Talk to our professional business consultant for your e-commerce site and brand. Here at Kaya Systems, our consulting team will help you to find out what alternatives you have and how you can boost your online sales. 

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Top Most Successful CRM Strategies

Monday, October 31st, 2022

Among the four fundamental columns of business establishments, CRM (customer relationship management) is one of them. Customer relationship management incorporates taking care of the customers’ intuition with the past as well as the existing ones alongside the potential clients. For the victory of any trade, crms are very vital, and a fabulous client relationship depends on a great client encounter. Subsequently, for any business to develop and maintain itself, it is exceptionally imperative to have a solid relationship with customers.

Clearly, effective customer relationship management leads to the fast development of the business. It moreover makes a difference to grow the client base and brand picture of any trade. And, in the event that you’re pondering how to make strides in your customer relationship administration to boost your business, let’s assist you walk through the five must attempt customer relationship methodologies not to miss this 2022.

Target Audience

It is difficult to get it for your target audience and their advancing needs for amazing client back benefit. Figuring out the target statistic and understanding their buying personas to a great extent makes a difference and brings in tremendous deals. To begin with, you wish to gather the information such as statistical and behavioral characteristics, interface, aspirations, and challenges. And, for translating crm desires, you wish to begin analyzing the collected information, which can too be effectively done through an effective crm. This makes a difference to you to form a buyer profile. Utilizing the buyer profile as the tool, you’ll guarantee that your client bolster group concentrates on the customers’ needs and desires and gives services accordingly.

Build Omni Channel

It isn’t that age-old conventional marketing that employs one channel. With the headway of innovation and clients displayed all over. Businesses must apply different channels in their frameworks to communicate with their clients. With a wide run of communication channels, you’ll effortlessly communicate along with your clients and serve them right away. Clients are continuously trying to find steady bolster, and an assortment of channels to be in contact with the brand for any of their inquiries or back is like enchantment. So, giving personalized client benefits with an assortment of channels accessible counting websites, and phone calls, will work.

Social Media

Customer relationship management through social media is expanding massively day in and day out. Through social media stages, clients more often than not share their positive and negative encounters. And, the finest thing around social media is that it provides great connectivity to clients and brands to put through and share ideas and views. Businesses regularly utilize social media stages like Facebook, Twitter, Instagram, and others to put through with their clients and make strides in client relationship administration. Businesses attempt to reply on time through social media channels and answer to posts and social surveys to construct client dependability and believe.

Structurize Customer Journey

For successful transformations, supervisors continuously see at each step fastidiously of customers’ buying travel. Giving fabulous benefits at each touchpoint guarantees an amazing crm involvement. In expansion, businesses can effectively attempt to figure out each touchpoint, which can be email marketing, campaigns, coordinate contacts, or other means of promoting or communications channels. 

Marketing groups more often than not check on the client travel mapping that covers different client steps. These steps contain request, comparison, buy, and establishment. At each arrangement of the client’s travels, feelings come to play. Subsequently, for each client travel arrangement, you wish to outline which client relationship management back channels can come into play. These strategies offer assistance to make strides your client intuitive and offer assistance to resolve the challenges that clients confront.

To Get Most Out of Your CRM

To build a safe and sound relationship with your client, crm tools like hubspot, Infusionsoft by keap, Zoho, and ActiveCampaign are highly effective. CRM is an all-in-one solution that manages all your business activities and your clients very easily. Crm helps to manage your leads, sales, customer data, and all your important business documents. Following are some important key points to consider before implementing a crm. 

  • Choose the best and omni communication channel for your customers
  • Do a proper research and figure out your targeted audience and location
  • Implement a highly advanced customer relationship management tool
  • Eventually, by figuring out your target customers’ fundamental desires and your business confinements and capabilities, you’ll be able to initiate a CRM program for your business.

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Top 5 Marketing Automation Tools

Monday, October 24th, 2022

Marketing automation is exactly what it sounds like: the process of automating processes to streamline lead and existing customer marketing. Marketing automation is booming in the industry. When you have so much to do. Managing your clients, answering their phone calls, and responding to their emails is a time taking task. You do not have time for the other things that are really  important for your business and need your consideration. But here, marketing automation tools are the perfect solution to your problems. Because these tools take all your workload, speed up your business and help you focus on the other important tasks. 

Majority of the business owners have started embracing these tools and 75% of digital marketers are currently using them for their business. These tools are not only helpful for the growth of your business, but also very affordable. If you have not started using them, this is the right time for you. Here in this article, we have mentioned some of the best automation tools. 

1- HubSpot
HubSpot is one of the most powerful and widely used automation tools in the market. It is designed for both large and small sized businesses. This tool has an easy-to-use, simple, and visual interface. It collects personal data very easily and provides a professional email template. HubSpot CRM includes content creation and optimization, email marketing, analytics dashboard and many more. It helps in many ways for the growth of your business. 

2- Zoho
Zoho is an easy-to-use CRM software for large and small sized businesses. It streamlines business and builds excellent customer relationships. It helps to manage all the leads generated from different platforms such as websites, emails, and other social networks. Zoho CRM manages your lead pipelines and provides a proper detailed analytics report. 

3- Active Campaign
Active Campaign is an integrated marketing automation that targets all the businesses. It is simple to use and has many advanced, powerful, and flexible functionalities and features. It provides excellent solutions to reach the targeted audience. ActiveCampaign CRM is compatible with over 250+ apps and it supports, Shopify, WordPress, Square, Zapier, and BigCommerce,

4- Keap
Infusionsoft by keap is a marketing automation service that provides a sales and email marketing platform for small sized businesses. It has assisted thousands of marketers in meeting lead, revenue, and customer acquisition goals. Keap crm offers 14-days free trial and paid plans according to the customer’s requirements. This is the platform that can help you manage and automate your time consuming tasks.

5- LeadPages
Leadpages began as a high-conversion landing page builder. It has progressed beyond simply providing high-quality design landing page templates. With an integrated Facebook Ad builder, email marketing platforms, and performance tracking systems, it now functions more like a marketing tool, assisting you in generating more leads.

You are no longer bound by outdated and time-taking business processes that require days to complete basic operations. Begin with the platforms recommended in this article and automate the unproductive and repetitive tasks that take the majority of your working hours. These automation tools can help you save time and resources while also improving the efficiency of your business workflow. If manual data collection and onboarding methods are a major issue for your company, Kaya Systems Inc can help.

There are a variety of marketing automation tools, you just have to choose wisely the perfect tool according to your business needs, budget, and technical expertise. If you are still confused and cannot figure out the right tool for you, it is time to hire an expert for your help. Kaya Systems is the best option for you to ensure that you are building a strong foundation of your automation. Our team can work perfectly with various marketing tools including, Keap, HubSpot, Active Campaign, Zoho, LeadPages, Membrium, imember 360, and Woocommerce. Give us a call at (307) 291-9686 and get more details.

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HubSpot CRM Marketing Automation

Thursday, September 26th, 2019

HubSpot is being used widely by online businesses as CRM for marketing automation, lead management, as CMS and to integrate it with website or social media to bring in leads and prospects. Today in this article, I am going to explain what marketing automation is and how Kaya systems help clients to automate their marketing funnels by using HubSpot CRM as marketing automation tool.

In nut shell, marketing automation means to define a set of processes in automated way that can lead users to different paths based on their actions and then to bring these users to satisfy a predefined goal, and this goal can be a purchase, an upgrade in their membership level, or signup for any offer.

There are several processes involve in marketing automation, sending emails, assign leads to sales team, nurture sequences, selling upgrades, abundant cart campaigns etc. and HubSpot modules allows business owners to achieve maximum marketing automation for their business.  Marketing Hub module of HubSpot CRM contain all we need to automate marketing, below is a list of what we can do along with small description

HubSpot CMS

You can use HubSpot as CMS, which means you can create you can host your website pages on Hubspot, you can create content, add images, forms and products. HubSpot provides drag and drop features that you can use to design your page, and also gives different templates that you can use to create your pages by just replacing your content, images and logo

Landing Pages with Call to Action

You can design your landing page in HubSpot and you can add Call to Action in those landing page, a Call to Action is a web form that you can integrate in your landing page with some offer to people to signup, like free e-book

Email Campaigns

HubSpot CRM provide many prebuilt email templates that you can use to create your nice-looking email templates, you can also create your own custom email template that you can develop according to you branding, HubSpot campaigns offers both drag and drop feature for creating custom email templates or you can also use HTML coding to create your email template.

Once your templates are created, you can send your content to your contacts with in minutes and can put your offers, services or products in front of them, you can link you landing pages with Call to Actions within the body of your email content and people can click and go to the landing page and can perform the actions you want to.

Drip Campaigns

Once a user shows an interest in your product/services, add these leads in to a predefined path of drip campaigns, where you will be sending them to different choices to make and based on their selection these leads will follow different paths, and ultimately converting them in to a customer, Drip campaign is a complete logically defined path that I will explain in my other article that how we can setup these drip campaigns to trigger next steps for each leads based on their individual decisions on each stage.

Tracking and Reporting

HubSpot tracking code can be installed on the website/landing pages, or on call to action pages, and you can track all user’s activity within hubspot, and based on these tracking reports you can make different business decisions that can improve marketing process and can bring more business to you.

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