Archive for the ‘HubSpot Consultant’ Category

Why Your Small Business Needs Infusionsoft by Keap?

Friday, October 14th, 2022

If you are in search of something that can help you grow your business in a more efficient way. Infusionsoft by Keap crm is the best platform for you. This is the platform that can help you manage and automate your time consuming tasks. Most of the people think that keap is just about email marketing and campaigns, but they actually are unaware of its functionalities. Most of its functions are designed for bettering the marketing work. If you are already using keap, then you might be not utilizing its features properly. Here in this blog, we will help you to find out new ways to use this software for your advantage. 

—Your clients are clever
Your client is a very intelligent person. When he invests in something, he expects to see quality work in return. And if you fail to deliver the best results, he will not take the project on a long term. Instead he would find some other place where he gets satisfactory marketing work. But if you are using infusionsoft by keap, you do not have to worry about these things. Because it is an all-in-one marketing automation platform.

—You need tools to increase efforts

Usually, small business owners have so many different tasks to perform and to complete. And sometimes you fail to perform all tasks at a time because it takes a lot of time. Keap is a perfect crm to manage all these tasks. It has the ability to complete all the complicated tasks very delicately and let you focus on the other important things of your business so that your time is not wasted. 

—Working with one dimensional email marketing provider
Are you currently using simple tools like Aweber or similar? These tools may only help you in the beginning to manage some tasks but will not handle your entire business. Because these are the basic tools and not enough to grow your business. Keap crm can run and manage your entire business very smoothly. 

—You need a whole package
Not all the small businesses can afford to pay the salaries to the whole team of developers and programmers. They search for an all-in-one platform which can do all these things for them. This is where keap comes out to be the perfect solution for their needs. It can generate the sales reports and manage your credit card processings very smoothly. 

—Integration with WordPress
Most of the people use wordpress for their blog and majority use wordpress to run their entire website. But here is another exciting thing about keap, it directly plugs into the content management system. The features of infusionsoft by keap crm are extremely useful and helpful for the growth of your business. 

—Easiest way to collect customer data
This is most likely the one most important feature of this keap. Customers are the best plus to any small business. It’s necessary to possess a tool in your arsenal which will quickly and accurately capture data regarding every one of your customers, so you’ll implement that data during a time of growing your business.

Kaya Systems has over 15 years of experience in working with crms. Our infusionsoft by keap consultant team is dedicated and works closely with strategy to understand the requirements better. We offer affordable infusionsoft by keap services that suit your needs and budget. Contact our team for further details.

How to implement a CRM System?

Thursday, October 13th, 2022

Customer relationship management (CRM) programs have evolved from a tool that helps groups store client information into a multifaceted center that drives the innovation suite of a complete business. It can include huge esteem to your company, but how well you coordinate it together with your pre-existing forms will direct its viability. The finest implementation incorporates focusing on your built up objectives, utilizing a committed group to lead the implementation, and preparing openings that offer assistance to workers to learn how to utilize the software when it launches. 

A CRM stage is an overarching framework overhaul, and the scale and detail of its usage must coordinate its expected reach. These four key concepts clarify the desired speculation and techniques businesses can take after for an effective CRM usage handle.

—Choose a right CRM

Before choosing a crm, it is important that you must have complete information about your business and its needs. Because crms are highly configurable and without business understanding you cannot make a right choice about any crm software. Once you are clear about your wants and needs, take time to research for the best CRM tools that your competitor is currently using. Choose the one that is cost effective, customizable, and user-friendly.  Look for its available integrations and evaluate its pros and cons. 

—Train your team

Right after choosing your crm, the next thing you have to consider is to give proper training to your team before the implementation of crm. Your crm system will not work for you if you do not have a proper understanding about its use. However, with enough understanding and proper training about crm will avoid any further complications. Some crms offer training and consulting programs also so the businesses can get the advantages from their platforms. 

—Backup and migrate customer data

Backing up and migrating your customer data is going to be the most time taking part of implementing a crm. Data migration and backup is your top priority. Make sure the data is safe and secure. When you start importing the data, make sure it is imported correctly. All the contact numbers are with correct country codes, customer data, finances, and the message services contain correct information. 

—Build in Integrations

Ensure your investment in existing software by making sure that they are associated amid implementation. Having one modern piece of tech to memorize is troublesome enough. Being told that the unused CRM doesn’t work with a software they’ve fairly gotten to grips with could be a migraine. Workers will rapidly pass on to the execution project supervisor. Integration with existing apps will increment customers’ understanding.

Here at Kaya Systems, we offer a wide range of crm services at extremely affordable prices. Our services include infusionsoft by keap, zoho marketing hub, active campaign crm, and hubspot consulting services. Our CRM marketing experts are fully trained and they have over 10 years of experience. We can help you choose the best CRM which you can successfully implement in your organization. Contact us to schedule a meeting.

HubSpot CRM Marketing Automation

Thursday, September 26th, 2019

HubSpot is being used widely by online businesses as CRM for marketing automation, lead management, as CMS and to integrate it with website or social media to bring in leads and prospects. Today in this article, I am going to explain what marketing automation is and how Kaya systems help clients to automate their marketing funnels by using HubSpot CRM as marketing automation tool.

In nut shell, marketing automation means to define a set of processes in automated way that can lead users to different paths based on their actions and then to bring these users to satisfy a predefined goal, and this goal can be a purchase, an upgrade in their membership level, or signup for any offer.

There are several processes involve in marketing automation, sending emails, assign leads to sales team, nurture sequences, selling upgrades, abundant cart campaigns etc. and HubSpot modules allows business owners to achieve maximum marketing automation for their business.  Marketing Hub module of HubSpot CRM contain all we need to automate marketing, below is a list of what we can do along with small description

HubSpot CMS

You can use HubSpot as CMS, which means you can create you can host your website pages on Hubspot, you can create content, add images, forms and products. HubSpot provides drag and drop features that you can use to design your page, and also gives different templates that you can use to create your pages by just replacing your content, images and logo

Landing Pages with Call to Action

You can design your landing page in HubSpot and you can add Call to Action in those landing page, a Call to Action is a web form that you can integrate in your landing page with some offer to people to signup, like free e-book

Email Campaigns

HubSpot CRM provide many prebuilt email templates that you can use to create your nice-looking email templates, you can also create your own custom email template that you can develop according to you branding, HubSpot campaigns offers both drag and drop feature for creating custom email templates or you can also use HTML coding to create your email template.

Once your templates are created, you can send your content to your contacts with in minutes and can put your offers, services or products in front of them, you can link you landing pages with Call to Actions within the body of your email content and people can click and go to the landing page and can perform the actions you want to.

Drip Campaigns

Once a user shows an interest in your product/services, add these leads in to a predefined path of drip campaigns, where you will be sending them to different choices to make and based on their selection these leads will follow different paths, and ultimately converting them in to a customer, Drip campaign is a complete logically defined path that I will explain in my other article that how we can setup these drip campaigns to trigger next steps for each leads based on their individual decisions on each stage.

Tracking and Reporting

HubSpot tracking code can be installed on the website/landing pages, or on call to action pages, and you can track all user’s activity within hubspot, and based on these tracking reports you can make different business decisions that can improve marketing process and can bring more business to you.