Archive for the ‘Small & Medium Business’ Category

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Search Engine Optimization Services at Kaya Systems

Monday, January 8th, 2018

Search Engine Optimization is a strategy that is designed to promote your business online. Just like the best of the books can lie on the bookshelves of famous bookstores and become a victim of dust and worms year after year, a good website offering the most quality stuff, if not marketed and optimized in the right way, can become a victim of total neglect. We, at Kaya Systems are here to make sure that this does not happen to your business!Search Engine Optimization is a strategy that is designed to promote your business online.Just like the best of the books can lie on the bookshelves of famous bookstores and become a victim of dust and worms year after year, a good website offering the most quality stuff, if not marketed and optimized in the right way, can become a victim of total neglect. We, at Kaya Systems are here to make sure that this does not happen to your business!

With the help of our dedicated team of professionals we guarantee large traffic, high ranking and visibility of your website over the Internet. Whether your online business is international or local, we offer both global and geo based SEO. Through proven SEO strategies our goal is to achieve initial and long-term benefits that include:

Short Term SEO Goals

  • Top Search Ranking
  • Visibility & Exposure
  • High Traffic & Minimum Bounce Rate
  • Domain Authority & Credibility
  • Link Popularity

Long Term SEO Goals

  • Loyal Customers
  • Brand Awareness
  • Sales & Conversions
  • Business Growth

Art of Copywriting isn’t easy to master – however, we at Kaya Systems provide you with concise and clear content that delivers your message through the selection of right words through SEO services. Through unique copywriting techniques, we make sure that the content written on your website grabs the attention of your visitors, stimulates their interest and develops their trust, thus converting them into paying customers. Keeping in mind your clientage, through our creative writing we convert your thoughts into words that sell. Our copywriting services include:

  • Onsite SEO Copywriting
  • Press Release Writing
  • Email Copywriting
  • Newsletters
  • Product Descriptions
  • E-Books
  • Online Brochures & Ads
  • Case Study
  • Slogan Writing
  • Editing & Proofreading

To make sure your website does not drown in the flood of websites over the Internet, you will have to present your product to your customers in the best possible way. However, you needn’t worry about it; leave it to our team of creative copywriters who will narrow your targeted traffic to produce higher sales conversion rates.

Onsite SEO Copywriting

Our services include unique article & blog writing, site content and banner writing. Through our unique selection of content, we will make sure that each dollar you spend on your business pays back.

Press Release Writing

Press Release Writing got some awesome news about your business that you want your new and old customers to know? Various editors and readers will share a good story over the Internet across the globe, hence promoting your business.

Email Copywriting

Through our professional email copywriting service we can build profit for your business by captivating your customers’ attention through convincing emails.

Newsletters

Through newsletters, you can keep the attention of your existing and new customers towards your business. If the newsletter has interesting and useful information, it can produce potential customers out of readers.

Product Descriptions

Do you want catchy descriptions for your products that will grab the attention of the reader and turn them into customers? We will provide you with them.

E-Books

Nothing can build the trust of your customer better than an e-book. Through our professionally written e-books you can promote your business and build brand loyalty in not time.

Online Brochures & Ads

If you receive a brochure or see an ad on television, either it will attract your attention right away or you will ignore it altogether. Brochure and Ad writing is an art of the selection of right words.

Case Study

Among the most effective ways of promoting your product and gaining the readers trust, one of the best is through a well-written case study. Try our team with that, and we will provide you with the most effective case studies.

Slogan Writing

Wish to say it all in a few words? Let our copywriters write creative and catchy slogans for your business that will promote your business and let your customers know you’re worth it!

Editing & Proofreading

Wish to revamp the content on your page? We can do that for you. Don’t want little mistakes and errors to waver off your visitor’s interest? Our expert editors and proofreaders can assist you.

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Posted in Business Process Outsourcing (BPO), Editing & Proofreading, Email Copywriting, Press Release Writing, SEO service, Small & Medium Business, Technology Outsourcing, Virtual Assistant Services | Comments Off on Search Engine Optimization Services at Kaya Systems

Propel Your Small Business Growth in 2011 – Use a Virtual Assistant Firm

Thursday, January 13th, 2011

A lot has already been written about the value of virtual assistants (VAs). What has not been fully understood is how best to use one. By definition, anyone providing services remotely to assist a business or an individual can be classified as a VA. However, this narrow definition is not valid anymore.  Over time, VA firms have evolved to include not only basic admin tasks but also highly demanding and sophisticated tasks such as computer programming, financial analysis, and market research to name a few.

To best understand the scope of services offered, consider the following examples:

Website and Web Application Development

As more and more applications move to the web, demand for development and maintenance support has skyrocketed. A number of ecommerce and online business owners started asking for technology savvy VAs. As a result, now web development is offered as one of the services. Most of the clients are SMEs that hire a part-time or full-time associate to support their business. VA firms are not only developing basic websites but also developing and supporting web applications to facilitate business processes.

Internet Marketing

As the virtual world become more and more competitive, online marketing became a necessity to differentiate a company’s products and services from other competitors. Initially, VA companies were given basic internet marketing tasks such as link building, blog writing, etc. but with the passage of time some of these companies developed online marketing knowledge enabling them to devise marketing strategies and implement those with tangible results.

Bookkeeping

The benefits of outsourcing bookkeeping go beyond lower cost.  Up-to-date books provide an accurate snapshot of company’s financial picture and thus facilitate better decision making. This outsourcing of bookkeeping is a new route for SMEs and hence has few uncertainties associates with it. Proceed by selecting the right bookkeeping platform that suits your needs and setup a process that is secure and easy to follow. Have an NDA in place before any financial information is shared with your service provider.

Online Store Management

As small online stores get bigger, the effort required keeping up with orders processing, updating content, customer support etc. can become very taxing.  A growing business must keep its cost in check and hiring a VA can help in achieving that goal. The store owner must ensure processes are well documented; otherwise, expect a steep learning curve for the VA. Store owners on eBay, Amazon, and others are good candidates for employing a VA.

Human Resource/Recruiter Support

A major part of a recruiter’s time is spent on digging up candidates for a particular position, researching candidates’ backgrounds, filing information, and contacting/scheduling candidates for potential interviews. A VA can help with the recruiter performing above tasks. Online databases such as Linkedin, Demandbase, and Spoke etc. have made it possible for a VA to do some of the leg work.

Invoicing/Order Processing

A common task performed by VAs on an on-going basis is invoice processing. The Purchase Order (PO) must be matched with the invoice and the packing slip before the vendor can be paid. This three way matching is time consuming and can be setup where a VA can perform the task. Similarly, order acknowledgement and processing can also be performed by a VA.

Real Estate Services

According to the National Association of Realtors [(NAR), www.realtor.org, 2007 data], 81% of agents/brokers buy or sell homes by using the internet; furthermore, 73% of buyers drive by/view a home they came across on the internet. All this information processing can be done remotely by your outsourcing partner. A capable VA company can be your one-stop-shop for developing and maintaining your web presence, managing your CRM, updating your MLS listing, contact management (GroupMail 5, www.topproduceronline.com etc..), running your ads and online marketing campaigns, newsletter and flyer design to name a few.

Office Of the Future (OOF)

All of the above or other services can be combined together to form a back office or Office Of the Future (OOF). This is not an easy undertaking and must be carefully evaluated. The time and effort required to build a viable back OOF is fairly significant. Before you start looking for a back office service provider, estimate the hours required for each service. For example, if you estimate your weekly bookkeeping requirement is 10 hrs; internet marketing is 30 hr; website development/support is 20 hr; and admin support is 20 hr, then your total requirement is for two full-time associates. Your back office will probably have more than two associate but your total cost will not exceed two Full Time Employees (FTEs). In an ideal situation, your OOF will be staffed with FTEs since shared resources create a certain level of inefficiency.

Conclusion

So why should one work with a VA firm that offers BPO services as opposed to a regular BPO firm? The answer is simple: lower cost and equally good service. VA firms tend to service SMEs and as a result have lower cost structures as opposed to regular BPO firms that have historically serviced larger clients and have higher cost structures. The focus must be on pooling your requirements so there is enough work for at least one full-time associate. This minimum volume will enable the VA provider to provide quality service. In the long run, the goal must be to create a small back office with your provider staffed with a variety of skill set and that will create a win-win scenario for both parties.

Posted in Small & Medium Business, Virtual Assistant Services | 45 Comments »

Internet Marketing – A Low Cost Strategy

Tuesday, March 30th, 2010

E-commerce has continued on a strong growth path since it became a viable business channel in mid-nineties. Approaching fifteen years, the rate of its growth is showing no signs of slowing down. According to eMarketer.com, US retail e-commerce sales are projected to grow by 11.1% to $200.6 Billion[1] in 2010. Combine this information with increase in internet usage from 361 million to 1.67 Billion users between 2000 and 2009 at a CAGR of 18.5%[2], it can be concluded that internet as marketing and e-commerce channel continues to hold tremendous potential.

Any growth area will attract attention from companies hungry for more revenues and internet is no different. As the competition heats up, the ability to rank higher in organic search engine results requires more than just a good website. Similarly, another growing area is social media marketing. According to “Best-in-Class Companies” worldwide, 63% of the surveyed companies plan to increase social media marketing spending anywhere from 1% to 25%[3].

Let’s first look at four fundamental stages in developing an online marketing strategy:

Channel

Creating a website without creating a channel is like building a shop in the middle of a jungle. No one knows it exists, so it won’t attract many, if any, visitors. Therefore, efforts such as Search Engine Optimization (SEO), Social Media Marketing (SMM), blogging, and Pay-Per-Click (PPC) to name a few, help to create that channel through which potential customers are directed to the website. The goal is to drive relevant traffic.

Hold

A successful channel funnels visitors to the website but if the visitor bounces off main or landing page, then not much has been achieved. The visitor must find the landing page relevant and/or attractive enough to explore the website. Therefore, landing page in particular and website in general must cater to what the visitor is looking for. In short, the landing page must effectively convey the value proposition.

Stay

Once a user visits the website, the goal should be to encourage the user to stay.  The website should be well structured so the user can easily find the products and/or services offered. As a rule of thumb, the visitor should visit at least three pages for him or her to get a concrete idea of what the company is about.

Yield

Last but not least, the visitor must send in an inquiry or make contact via phone, email, etc. thus, generating a lead.

While larger organizations have the flexibility to allocate their marketing dollars where required, the small businesses (in $1 – $20 million range) find cost as the main hurdle in devising and implementing a sustained online marketing strategy. One way to address the cost factor is by outsourcing the IM tasks to a reliable outsourcing partner. Almost 80 – 90% of IM tasks can be performed remotely. As a check, you may ask your partner to devise your IM strategy and how it will be implemented. This will help you understand their capabilities and experience. Once IM strategy has been devised and implemented, a good number of the tasks become repetitive in nature thus making those suitable for outsourcing.

Another important factor is your outsourcing partner’s ability to collaborate and stay up-to-date with ever changing IM area. Google and other major search engines change the search criteria when they deem it necessary. IM falls more under Knowledge Process Outsourcing (KPO), therefore, your partner must have depth in its skill set and the intellectual capacity to adapt and keep learning this dynamic area.

Successful outsourcing of your IM activities will not only create and sharpen your competitive advantage but will also contribute to lowering the cost structure – an important goal given the current economy.

[1] eMarketer, May 2008

[2] http://www.internetworldstats.com/stats.htm

[3] Aberdeen Group, “The ROI on Social Media Marketing: Why it Pays To Drive Word of Mouth,” March 11, 2009

Posted in Back Office Services (BO), Business Process Outsourcing (BPO), Small & Medium Business | 27 Comments »

The world is flat: Even for Small and Medium Enterprises (SMEs)

Tuesday, January 19th, 2010

Thomas Friedman in his book, The World is Flat, describes how faster and more reliable internet connections spawned an era of flatness in which companies reached across the borders and started using vast manpower pool that became available to them. The big companies were the first to take advantage of this flatness. They had the scale, risk tolerance, economies of scale, and financial muscle to setup those global information supply chains that Thomas Friedman talked about in this book. The workflow software and processes brought together work done by people in different countries, streamlined it, and truly created a global knowledge supply chain – similar to global manufacturing supply chains that started getting setup decades ago.

This global integration of manpower into companies’ every day operations is not restricted to large organizations anymore. In this second phase of flat world, SMEs (Small and Midsize Enterprises) are getting in the act and starting to reap the same benefits that compelled global larger companies to take risk on this novel concept in late 90s. This was a predictable trend. In early 80s as personal computers were introduced, initially they were mainly used in the large organizations because of their cost. However, as they became cheaper, they became available for SMEs to own and improve their productivity. The business process innovations brought by this flat world have also tricked down to SMEs which are increasingly looking beyond their borders to collaborate and improve their operations.

One of the biggest reasons why SMEs are successfully taking advantage of this flat world is that in past few years, a new crop of smaller SME focused providers have come in the marketplace. Their services are specifically tailored to SMEs and they have kept their cost structure low and thus can offer services that are affordable to SMEs. The better known and bigger outsourcing providers have primarily targeted large Fortune 500 type companies and their engagements have involved hundreds, if not thousands, of employees of the outsourcing company forming a team to service the needs of a given client. This structure does not map to the requirements of SMEs which may range any where from a single person to a team of few dozen people. The flexible outsourcing plans, that these new smaller providers offer, have targeted the sweet spot of SME outsourcing.

While the larger outsourcing providers have a bigger proportion of their workforce in cheaper locales, they still have priced themselves out of the SME outsourcing market. SMEs are very price conscious and the service cost has to be attractive enough for them to take the plunge. To keep themselves competitive for SMEs, these smaller outsourcing players, in some cases, have opened offices in other South Asian or African locations which are cheaper than India or Russia but still provide educated and well-trained workforce. The internet connectivity has vastly improved in these newer outsourcing locations and can support the activities of these companies.

The end result has been emergence of these smaller and more nimble outsourcing providers who have placed themselves well to target the under served SME outsourcing market. They have been continuously amassing experience working with SMEs in areas of Business Process Outsourcing and other more advanced areas such as Market

Research, Web 2.0 services, Virtual Assistance, Bookkeeping, and Equity and Financial Analysis. With these lower barriers to setup their own mini global information supply chains, the world has indeed become more flat for these SMEs.

Posted in Small & Medium Business | Comments Off on The world is flat: Even for Small and Medium Enterprises (SMEs)

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